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Cliche Busters |
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By Joel Marshall Several times a day you must articulate the fact that you are about to start, starting, continuing, or finishing whatever you call your music sweep. Dont count on your Roget's thesaurus to come up with interesting alternatives for words like "begin". Itll give you words like "commence", "initiate", and "embark", none of which you can say on the air without sounding like half a sissy.
A. You're
not just "beginning" a music marathon, you're:
B. Don't
say "We're continuing" a set, say you're:
C. Never say you're "Wrapping up" a music marathon, in fact-dont even call attention to it! Give your listeners some credit, they'll figure it out when that Molson commercial comes on.
D. The
extra-long music sweep isn't just "up next" or "on the
way", it's:
Hello, Krank 107, what's up, happy ass? "Yeah, uh, are you, uh can I hear, uh, a song?" Sure thing, fruity nipples. What can I play for ya'? "Uh, I think it's by uh, " Spit it out there turkey neck ... Even if you can't bring yourself to be obnoxious, you can still call your listeners, "Chief", "Ace", "Lugnuts", "Homes", "Girlfriend", "Blinky", and "Pancake". |
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