Today Pioneer DJ announced its participation in the upcoming 2015 summer movie, “We Are Your Friends” a coming of age story set in the world of electronic dance music starring Zac Efron as an aspiring DJ named “Cole”.
Throughout the movie Pioneer DJ gear is used as a key component in helping “Cole” develop into a success.
“We’re excited to be a part of this movie because it showcases Pioneer’s involvement in the growth of electronic dance music and culture,” said David Arevalo, director of marketing, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. “DJs are today’s rock stars and this film characterizes how, with the use of our flagship products, a hopeful DJ can become just that. Pioneer DJ products are the most widely used gear by today’s hottest DJs because of their high performance and sound quality.”
Pioneer’s top-of-the-line CDJ-2000NXS digital player and DJM-900NXS audio mixer are used throughout the movie by different characters to play, “mix,”
and “scratch” their music. These same Pioneer products are the most sought out and widely used components in the DJ industry and are found in the most prestigious night clubs, bars, music events, and festivals around the world.
2014 marks Pioneer’s 20th anniversary in the DJ industry, as its first product, the CDJ-500 was released in 1994, enabling DJs to mix music in the digital form using compact discs instead of vinyl records. In an effort to stay authentic to the world, director Max Joseph insisted on using the exact components DJs are using today. Given Pioneer's expertise in the DJ industry, the film is an ideal project for Pioneer's involvement, and an opportunity to showcase the contribution it’s made in today’s highly popular electronic dance music and culture.