Gemini Sound Products will partner with Pepsi-Cola on the soft-drink giant’s 2006 Pepsi DJ Division radio and in-store retail sweeps promotion, which goes through December 2006. Pepsi created the Pepsi DJ Division in 2005, celebrating local DJs who discover new music through radio, club and mixtape performances. The DJ Division consists of 6 DJs from across the country whom all play a major role in the music scene of their local market.
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