Dec 7, 2023 Hits The Web Running…..

Published Aug 9, 2006, a new advertising e-commerce web site for pro audio, lighting, production gear, rental equipment, video, recording, musical instruments, and DJ gear has hit the internet running. Already appearing in many of the top 5 positions on search engines like Google and Yahoo, the company’s mission is to provide retailers and individuals with a comprehensive website to buy and sell gear at the best possible price without auctions or high advertising fees.

Gear by owner allows the small, independent retailer like us to get placement and traffic

“Gear by owner allows the small, independent retailer like us to get placement and traffic directed to my website without having to employ a full time webmaster or spend thousands of dollars on advertising” said Bob Savarese of Long Island’s Music Trends. “Even if you don’t have a website, continued Savarese, it’s still a great way to expose your products to the entire world for a fraction of the cost of EBay”. is essentially an internet classified ad site (with photos) that is completely focused on the pro audio, stage lighting and MI industry. It provides the most extensive category listings out there and allows its sellers and buyers to remain completely anonymous to the public. Sellers post and manage their own ad’s which appear instantly on the site and can change the product as often as they like during the one month life cycle of that ad. Pricing is determined by the value of the product being posted and sellers can accept payment via Pay Pal or directly with the consumer by credit card.

Phil Lentini, a 20 year industry veteran and president of, began to recognize the need for a site like this a few years ago when the cost of EBay started to skyrocket and retailers were spending half of their day trying to manage their ads instead of running their stores. On, the independent retailers can get the same web exposure as the national chains by participating in what is essentially an “advertising pool”. The buying power created by the pool goes towards working closely with the search engines and managing necessary keywords and meta tags to obtain premium search visibility for a minimal investment.

Lentini also went on to say that “Our site is unique in that the seller can refuse an offer and won’t have to settle for just the highest bid”. “Membership to the site is free and ads start at just $4.99 a month. This site is an excellent tool that is already being used by some of the most prominent retailers in the country”. is populated with new, used and vintage gear with hundreds of categories spanning pro audio, stage lighting, musical instruments, DJ gear, recording, video, effects and accessories. Employment and directory ads are also available.

For more information on log onto or email or call 877-601-GEAR (4327)

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