2015 marks three decades of pure lighting excitement with ADJ
Known across the world for its professional lighting, audio and stage solutions, ADJ has been creating versatile, exciting products since its inception thirty years ago. Respected across the industry and credited for various significant breakthroughs, the company has built up an international reputation for uncompromised quality, innovation and value for money.
Established by current Chairman & Founder Chuck Davies back in 1985, ADJ started out supplying lighting solutions to mobile entertainers. Eventually, the addition of four off-shoot companies – Elation Professional, Acclaim Lighting, American Audio and Global Truss America/DuraTruss – enabled the group to expand and diversify by producing lighting, audio and staging products for nightclubs, mobile DJs and entertainers, concert tours, bands, TV and stage, houses of worship, and more.
“It’s been an incredible journey; from our humble beginnings growing out of my hi-fi store business in the early eighties, through various technological innovations, to our position now with a host of respected brands and offices on five continents,” said Mr Davies. “At the heart of our success over the years has been our people – many of whom have a background as DJs, performers or lighting designers and therefore really know about what our users need. Everyone at ADJ shares a passionate for what we do, and I think that our customers appreciate that.”
“I’d like to thank every one of our employees, partners and customers, both past and present, for their contribution to ADJ’s success over the past thirty years,” he added, “and I look forward to seeing what the future brings.”
To mark this incredible thirty year milestone, 2015 will see ADJ hold a number of events; where the company, aside from celebrating, will give something back to its loyal customer-base. The first of these events will take place later this month, prior to the NAMM trade show taking place in Anaheim, CA. The day before the show – January 21 – ADJ will host a VIP open day at its Californian HQ, giving dealers and press members an exclusive first-look at the products set for launch at NAMM 2015 (which will run from January 22-25). As well as giving away limited edition swag and providing delicious food, ADJ will celebrate its thirtieth birthday by displaying a range of exciting new products in its state-of-the-art showroom. Dealers will also have the chance to order the latest gear prior to its launch at NAMM, allowing them to stay one step ahead of their competitors.
Celebrations won’t stop there, either, as NAMM 2015 provides further opportunity for ADJ to show customers exactly what they have in store for the coming year. Amongst a number of new products launching at the show ADJ is going back to its roots with the release of three products in the Startec Series that are budget-conscious effects for beginner DJs, bands and house party hosts.
Always moving forward, ADJ is a company that shows no signs of stopping – something President Toby Velazquez is quick to point out, “It has been an honor to be a part of ADJ over the past thirty years as the company has grown from a small local business here in LA to become the market-leading multi-national it is today,” he explains. “Right from the start ADJ’s philosophy was to bring together quality and affordability, and this is something that we continue to strive for across all of our product lines in 2015. With technology continuing to develop at an incredible rate, the success of the company looks set to endure as we continue to offer cutting-edge pure lighting excitement to our customers worldwide.”
ADJ will continue to mark its thirty-year anniversary throughout 2015, with an array of events and product launches that continue to excite customers and push professional lighting forward.