DJzone DJ Magazine

Elation Professional has been appointed the exclusive North American distributor for Antari products. Based in Taiwan, Antari is regarded as one of the world’s leading designers and manufacturers of fog machines. The Taiwanese company was founded 20 years ago to specialize exclusively in foggers and other atmospheric-type effects such as snow and bubble machines.

“We are extremely proud to represent such a world-renowned supplier as Antari,” said John Lopez, national sales manager for Elation Professional. “Not only do they make some of the highest quality fog machines, but for the past two decades they’ve been a leader in research and development and have introduced countless innovations to the category.”

Elation Professional will be exhibiting the Antari line at the 2004 LDI Show (Booth #2000) in Las Vegas, October 22-24. A couple dozen of the Taiwanese manufacturer’s newest foggers and other atmospheric effects will be on display.

“We are very excited to show Antari’s products to the North American market,” commented Lopez. “By specializing in atmospheric effects, they been able to continuously develop foggers and other products that offer very exciting, innovative features.”

As an example of Antari’s innovative designs, Lopez points to the company’s recently-introduced flagship X Series professional-level fog machines. The X Series offers many premium features not found on a typical fogger such as heater blocks made from cast aluminum, which holds heat better than the standard aluminum found in most heater blocks and results in a higher fog output. Additionally, X-Series products utilize heavy-duty pumps that are extremely quiet, making the foggers not only ideal for dance clubs, but also for theaters, stage productions, video/film and other applications that require a noise-free environment.

“There’s a trend for fog effects to be used in a wider range of productions and other applications today,” observed Lopez. “Antari has recognized this demand, and is targeting this market with products like the X-Series.”

In addition to the upper-end X Series, Elation will be distributing other Antari foggers designed for different user groups. These include: the Z Series fog machines, a versatile high-performance line for clubs and entertainment venues; and an entry-level line called the Vivid, which brings Antari’s quality, styling and powerful output to the mobile DJ market. “At all price levels, Antari machines are unsurpassed in quality and offer features you’d expect to find only on much more expensive machines,” said Lopez.

According to Lopez, the Antari line is a natural complement to Elation’s other entertainment lighting products. “Both Elation and Antari are committed to servicing to the premium end of the entertainment market, so Elation customers will be quick to appreciate the high quality and special features of the Antari line,” he pointed out.

Lopez also expects that by distributing Antari products, Elation will be able to expand its sales of fog machines into new markets. “With special characteristics like the ultra-quiet operation of the X Series, Antari’s foggers will appeal to a wider range of users. We view this as a tremendous opportunity to sell more foggers throughout the North American market.”