DJzone DJ Magazine

ScreenPlay Inc., a Seattle-based provider of customized audiovisual environments for businesses, announced today it has completed the design and production of a motion media advertising campaign to promote MTV Networks’ latest film, "All You’ve Got."

Using ScreenPlay’s AD/NET advertising service, the in-store video programming is designed to entertain audiences and influence customer buying patterns.

"MTV is a network powerhouse that embodies all that is fresh, trendy, and new—our creative teams are looking forward to matching the level of innovation the MTV brand has set," said Derek Phillips, ScreenPlay’s senior director of advertising and promotions.

The contract for MTV’s "All You’ve Got" was signed in early April and is the latest among similar campaigns MTV has contracted to ScreenPlay, including the DVD release of "Laguna Beach; Complete First Season" and "Beavis and Butthead: Mike Judge Collection, Volume One."

Shooting for the multi-segment in-store video program was complete in mid-April, with ScreenPlay handling all post-production and editing duties. The program will be hosted by MTV VJ Vanessa Minnello, and will feature exclusive content, clips from the movie, and music videos.

The "All You’ve Got" media campaign is slated to run in at least 1800 retail locations with expected foot traffic to reach an estimated ten million viewers per month. The in-store video programming will play in BrandsMart, F.Y.E., Fred Meyer, Hastings, Sam Goody, and Suncoast stores through June 2006. Additional title exposure via the movie trailer and associated music videos will be gained through the 25,000 retail programs ScreenPlay services monthly.

The movie, "All You’ve Got", tells the real-life experiences of four female high school volleyball players from wealthy families who are forced to transfer to a rival school in the barrio after their private school burns down.