DJzone DJ Magazine

The American DJ Group of Companies has announced the appointment of Eric Loader to director of sales for its Elation Professional and Acclaim Lighting divisions.

A 20-year lighting industry veteran, Loader joins the American DJ Group after spending more than a decade at Martin Professional, Inc. He most recently held the position of vice president of sales and marketing at Martin, and has also served as that company's director of sales and branch manager.

In addition to his two decades with lighting manufacturers, Loader worked as a DJ in high school and college, giving him hands-on experience as an end-user of the products.

"There are few people who have such vast knowledge and experience in all phases of the lighting business as Eric Loader," said Scott Davies, general manager of the American DJ Group of Companies. "We are honored and delighted to welcome Eric on board, and we believe he will be a terrific asset to our company."

Loader said he is excited about using his experience to contribute to what he sees as tremendous growth opportunities for the ADJ Group and for Elation Professional in particular. "I am very impressed with a number of things about the company, including its loyal network of customers, its great distribution around the world, and the very creditable products and value it brings to the market. These were all factors in my decision to join the ADJ Group," said Loader.

A California native, Loader is actually re-joining American DJ, since he worked for the Los Angeles company at the beginning of his career, prior to his tenure with Martin. "This is a homecoming of sorts for me," said Loader. "Some of the same people I worked with at American DJ back then are still employed there today. This is another thing that really impresses me about the company - the long term of its employees and its family atmosphere.

Loader will be relocating to Los Angeles with his wife Mea and daughter Makena.