DJzone DJ Magazine

DJTimes Expo Seminars and Workshops

Scheduled for August 25-28 at the Atlantic City Convention Center, the International DJ Expo had added hot new topics to its seminar schedule.


Monday, August 25
Seninar Hours: 11am - 6:30pm

10:00-11:00 am (Mon. 8.25.03)
Room 304
Mobile Networking Forum
Get started right here. This annual Expo kick-off session is a great way to meet the newbies and re-connect with the vets. Exchange handshakes and business cards - and prepare yourself for four days of moneymaking tips, useful advice and plenty of fun.
Moderator: TBD

11:00-12:30 am (Mon. 8.25.03)
Room 304
Marketing A to Z
The tried and true marketing seminar designed for the first-time attended as well as the veteran. In this presentation, Elegancia Entertainment's Jose Gonzalez will reveal the secrets to effectively getting your name out to the public. Branding strategies and cross-promotional opportunities will be discussed.
Moderator: Jose Gonzalez

12:30-2:00 pm (Mon. 8.25.03)
Room 304
Get With The Plan: How a Lawyer & an Accountant Up Your M.O.
What separates a top-tier DJ company from the rest of the pack? Quality of employees, that's what. On "Get With The Plan," Golden Note Entertainment's Gerry Siracusa explains how he attracts top talent with benefits: health benefits. Join in and hear Siracusa'a financial planner, accountant and lawyer explain the abundant ways that their services generate Gerry more money. Every year.
Moderator: Gerry Siracusa

2:00-4:00 pm (Mon. 8.25.03)
Room 322
Learn how DJ Manager software can help you run your mobile DJ business more effectively. It's not just for large multi-system companies - small single-system companies can benefit greatly. DJ Manager can help you with advertising and marketing, plus client and event tracking. It can customize your forms and reports, schedule workers and check availability, and build packages for different price structures. It can also help in building a music database, expense tracking, budgeting, and more.
Moderator: TBD

3:00-4:30 pm (Mon. 8.25.03)
Room 304
WORKSHOP: Frank Garcia's The Myths & Methods of Beatmixing
In his always-educational workshop, longtime New York DJ Frank Garcia demonstrates how to mix from scratch and explains why it's the DJ's most valuable skill.
Moderator: DJ Frank Garcia

3:00-4:30 pm (Mon. 8.25.03)
Room 301
Lessons of Club Veterans
A panel of DJ veterans from various markets - Pittsburgh's John Hohman, Boston's Paul Dailey and others - will explain the best methods for getting and keeping gigs, working with promoters and club managers, troubleshooting gear, and putting on the best performance possible.
Moderator: John Hohman, Boston's Paul Dailey.

5:00-6:30 pm (Mon. 8.25.03)
Room 304
Lessons of Mobile Veterans
More than 120 years of DJ experience will be represented on "Lessons of Mobile Veterans." In addition to providing a sweeping first-person history of the development of the mobile DJ business, this panel will offer attendees valuable marketing and performance ideas throughout the ages that can still work today. Moderated by Spectrum Mobile DJs Chuck Lehnhard, the panel will explore equipment advances and discuss ways to enhance your company's image.
Moderator: Chuck Lehnhard.

4:30-6:00 pm (Mon. 8.25.03)
Room 301
DJ Gear & Maintenance
In a retail world boasting a dizzying array of audio, lights, power, source components & more, where does a DJ start? How does one make that gear last? On Monday, Aug. 25, DJ Times gear-tester Paul Binder moderates a panel of experts, which will offer first-person experience, road-tested knowledge, industry trends, and tips on upcoming equipment to look for.
Moderator: Paul Binder

Tuesday, August 26
Exhibit Hall opens at 11am
Show Hours: 10am - 3pm, 5pm - 7pm

10:00-11:30 am (Tue. 8.26.03)
Room 304
Multi-System Management Makeover
Covering a wide variety of issues that face multi-system managers, this fast-paced seminar, hosted by DJ Connection's Paul Beardmore, will address non compete contracts, recruitment, training, 1099 forms, the advantages of sub contracting, and much more.
Moderator: Paul Beardmore

1:30-3:00 pm (Tue. 8.26.03)
Room 304
How Humor Boosts Your Bottom Line
What has 1,000 legs and smells like urine? A conga line at a nursing home. That's courtesy of Dick Dean, mobile DJ and self-admitted "funnyman" who knocked attendees dead last year with "Solving Problems With Humor," an oh-that's-funny 90-minute seminar that explained how delicate and disastrous situations can be handled with humor. Dean makes a return engagement.
Moderator: Dick Dean

1:30-3:00 pm (Tue. 8.26.03)
Room 301
Record Pools: Preparing for the Future
With the music industry and its promotion mechanisms going through so many fast changes, how has it all affected record pools - the DJ's longtime connection to the music? How do record pools remain effective for the DJs who want to play the very latest music in all genres? What steps to they need to take to remain vital to DJs and the music industry - and ensure their longevity? Moderated by DJ Times chart coordinator and Dixie Dance Kings pool director Dan Miller, this panel, which will include directors of dance- and urban-oriented pools, will explain how DJs can continue to benefit from the record pool system.
Moderator: Dan Miller

3:00-4:30 pm (Tue. 8.26.03)
Room 301
Get This Party Started: Promotion Your Own Club Night
Are you a DJ looking to realize your musical vision, but are continually blocked by petty club-scene politics? Well, why not start your own party? Moderated by Club Systems International editor Kerri Mason on Tuesday, Aug. 26, hear how top DJ/promoters became successful through DJ skills, smart promotion, clever alliances and more.
Moderator: Kerri Mason.

3:30-5:00 pm (Tue. 8.26.03)
Ballroom 402-403
Let Your Bridal Show Spotlight Shine
So you attend tons of bridal shows, but you want to "turn it up a notch" and generate more bridal business? On "Let Your Bridal Show Spotlight Shine," Elite Entertainment's Mike Walter will show you how to go from Bridal Show also-ran to Bridal Show Big Kahuna. Learn the techniques that can move you into the position of Showcase DJ, and then watch as Walter and his company of DJs demonstrate step-by-step how to make your showcase inspire brides to buy!
Moderator: Mike Walter

5:00-6:30 pm (Tue. 8.26.03)
Room 301
WORKSHOP: Production 101: Studio Setup & Concepts
DJ Times writer Dave Gadboy, who has performed studio work for services like Hot Tracks & X-Mix and remixed projects for Radikal Records, will offer a PowerPoint tutorial and seminar on the basics of dance-music production. Among other topics, Gadboy will explain the differences between MIDI and Audio, describe hardware and software concepts, and offer different studio packages for various budgets. "Production 101" is a must-see for the DJ who wants to become a dancefloor music maker.
Moderator: Dave Gadboy

5:00-6:30 pm (Tue. 8.26.03)
Room 304
Are You Web Serious?
Well, are you? Idaho's Sid Vanderpool will offer some can't-miss techniques that will help your mobile company generate more traffic on the Web, and therefore more money!
Moderator: Sid Vanderpool

Wednesday, August 27
Exhibit Hall opens at 11am
Show Hours: 10am - 3pm, 5pm - 7pm

10:00-11:30 am (Wed. 8.27.03)
Room 304
Expand & Diversify: Getting a Bigger Piece of the Pie
What's the future hold for your mobile company? Full service, that's what. In "Expand & Diversify," A~W Entertainment's Albert Schrack will offer multi-system jocks a bevy of ways to expand the types of services you provide to customers. From balloons to limousine service, Schrack breaks it down like a scientist.
Moderator: Albert Schrack

12:00-1:30 pm (Tue. 8.26.03)
Room 301
The DJ as Hitmaker: I Heard This Song on the Radio Today...
See how the DJ fits the hitmaker role. From the beginning of the disco era to the present day, DJs have been tastemakers often responsible for the making of a smash record. Moderated by music industry veteran Cary Vance, this panel will be filled with club DJs, mixshow jocks, remixers, record label A&R reps, radio station music directors and record promoters, and it will offer soup-to-nuts detail on how a record breaks out of the club DJ's booth, goes onto the mixshow DJ's playlist and ends up on regular radio rotation for the masses to hear.
Moderator: Carl Vance

1:00-2:30 pm (Wed. 8.27.03)
Room 304
How Sweet 16 It Is
Performance-wise, they're easier than school gigs and bar mitzvahs, yet there are few DJs who focus on marketing specifically to Sweet 16 parties. Good Vibrations' Greg Legakis does, and you don't want to miss out on this valuable source of income. If you're booking sweet 16s in the same manner you are schools, you can't miss "How Sweet 16 It Is."
Moderator: Greg Legakis

1:00-2:00 pm (Wed. 8.27.03)
Room 322
WORKSHOP: Promo Only
Details to be announced soon
Moderator: TBD

2:30-4:30 pm (Wed. 8.27.03)
Ballroom 402-403
WORKSHOP: Mitzvah Mayhem with Randy Rae
The mitzvah maven is back, and Expo attendees are better for it. Come check out Ms. Randi Rae in "The Big Room," where she'll be holding court, dispensing new mitzvah tricks that will range from the phone call to the dancefloor.
Moderator: Randi Rae

3:00-5:00 pm (Wed. 8.27.03)
Room 322
WORKSHOP: Pioneer Digital DJ
Details to be announced soon
Moderator: TBD

3:00-4:30 pm (Wed. 8.27.03)
Room 301
MP3 & Beyond: Digital Music for DJs
Now that Apple is selling iTunes downloads for 99-cents per song, guess who made that suggestion to the industry over two years ago? That's right, DJ Times contributor and seminar moderator Gary Deane. On Wednesday, Aug. 27, the longtime digital-music maven will helm a discussion encompassing the very latest music industry developments that impact DJs and the new equipment geared for them.
Moderator: Gary Deane

5:00-6:30 pm (Wed. 8.27.03)
Room 304
School's In
High schools, colleges and middle schools are a great source of revenue for DJs who like to keep current with the latest music and fashion trends. DJ Toad breaks it down in an interactive 90-minute seminar that will leave everybody being true to their school.
Moderator: DJ Toad

4:30-6:00 pm (Wed. 8.27.03)
Room 301
Remixers/Producers: Looking for Clubland's Perfect Beat
How does a DJ make the transition into music maker? What software programs and outboard gear should you buy? How do you make industry contacts and "get your foot in the door"? How does the remix A&R process work? Moderated by DJ Times editor Jim Tremayne, this panel of studio hounds like Burnz and Bastone, QED's Valentin and others will explain how it's all done.
Moderator: DJ Times editor Jim Tremayne, this panel of studio hounds like Burnz and Bastone, QED's Valentin and others

Thursday, August 28
Exhibit Hall opens at 11am
Show Hours: 10am - 3pm, 5pm - 7pm

12:00-1:30 (Thur. 8.28.03)
Audio Q&A Session
Iowa's Dave Lundon and New York's Frank Garcia are Expo audio Gurus, and they share their wisdom in this Q&A session with the audience. Bring your questions, quandaries and queries.
Moderator: Dave Lundon

As a DJzone reader you can obtain a Full Expo Pass for the special coupon rate of $149 by registering today. Use registration code DJN0803.

Register NOW!

Regular Price: $249 till August 22nd, $299 on-site