DJzone DJ Magazine

Mantra Entertainment, the production company behind the infamous "Girls Gone Wild" (GGW) video series, and Jive Records announced today that they have teamed up to create a series of "Girls Gone Wild" music compilations.

The first compilation is scheduled for an early first quarter '04 release, and will feature a mix of tracks by the hottest chart-topping artists and old school party songs. The "Girls Gone Wild" compilations will also exclusively feature one to two groundbreaking artists, with the goal of creating a platform for Mantra and Jive to launch new artists.

Mantra and Jive Records Team Up to Create a Music Compilation

"The 'Girls Gone Wild' compilations will capture the spirit and youthful party lifestyle that the 'Girls Gone Wild' brand has come to signify," said Joe Francis, the Chairman of Mantra Entertainment. "With the quality of Jive/Zomba's catalog, the appeal of the 'Girls Gone Wild brand,' our combined marketing expertise and our complementary distribution outlets, we are on our way to creating an extraordinarily profitable alliance."

The "Girls Gone Wild" brand has spawned dozens of extremely successful titles, which capture adventurous young women against settings such as Mardi Gras and Spring Break.

Today's announcement is only the first business venture of many by Mantra that will capitalize on the huge popularity of the GGW brand. Currently, a fictionalized major motion picture with MGM is in the works; a restaurant chain and apparel lines are in the works for 2004.

"We look forward to working with Mantra on creating an exciting music series that we believe will be enthusiastically received by fans of the 'Girls Gone Wild' brand, as well as music lovers in general. Our goal is to deliver non-stop party mix CDs that will become must-have collectibles," said Julia Lipari, the Senior Vice President of Special Projects & Marketing for Jive Records.

ROAR brought the parties together and will oversee Mantra's interest in the "Girls Gone Wild" compilations.