What's In A Name? The Six Essential Elements You Need To KnowOct 9, 2012
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.
Clean up your act! The “back to school” dance TOP 30Aug 18, 2010
Now you can cheat! Here is a safe dance list for school dances(updated here on Mobile Beat every week). It’s a new feature that will save you the time and energy of finding, screening and reviewing all lyrics of each weeks airplay favorites. Plus a list of the current songs you probably shouldn’t play.
Using Testimonials for Maximum EffectMar 15, 2007
Anyone who's been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product.
Business WorksJan 11, 2005
"Do you wish to rise? Begin by descending. You plan a tower that will pierce the clouds? Lay first the foundation of humility."
Saint Augustine was quoted as saying that during his lifetime. The quote, which was true when he uttered it around the year 420, is still true today in 2004. Entertainers often dream of growing their business in terms of revenue, volume, or quality on a regular basis. The aspirations of true success always seem to be just "too far" to grasp and therefore they feel relegated to mediocrity and even may feel it is their destiny. But, it doesn't have to be that way.
Breaking The Voice Mail BarrierDec 8, 2003
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her.
HOW YOU CAN CREATE ADVERTISING THAT SELLS...Sep 22, 2003
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
Understanding The Corporate BuyerJul 25, 2003
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.