Mar 15, 2010
Marketing
Mar 15, 2007
Using Testimonials for Maximum Effect
Anyone who's been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product.
Using Testimonials for Maximum Effect
Anyone who's been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product.
Business Works
Jan 11, 2005
Jan 11, 2005
"Do you wish to rise? Begin by descending. You plan a tower that will pierce the clouds? Lay first the foundation of humility."
Saint Augustine was quoted as saying that during his lifetime. The quote, which was true when he uttered it around the year 420, is still true today in 2004. Entertainers often dream of growing their business in terms of revenue, volume, or quality on a regular basis. The aspirations of true success always seem to be just "too far" to grasp and therefore they feel relegated to mediocrity and even may feel it is their destiny. But, it doesn't have to be that way.
Dec 8, 2003 Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her.
HOW YOU CAN CREATE ADVERTISING THAT SELLS...
Sep 22, 2003 A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
Sep 22, 2003 A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
Jul 25, 2003 Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.
