Marketing

Business Works
[Jan. 11, 2005] "Do you wish to rise? Begin by descending. You plan a tower that will pierce the clouds? Lay first the foundation of humility."

Saint Augustine was quoted as saying that during his lifetime. The quote, which was true when he uttered it around the year 420, is still true today in 2004. Entertainers often dream of growing their business in terms of revenue, volume, or quality on a regular basis. The aspirations of true success always seem to be just "too far" to grasp and therefore they feel relegated to mediocrity and even may feel it is their destiny. But, it doesn't have to be that way. By Kyle McPeck

Breaking The Voice Mail Barrier
[Dec. 8, 2003] Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. By C.J. Hayden

HOW YOU CAN CREATE ADVERTISING THAT SELLS...
[Sep. 22, 2003] A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business. By Thom Reece

Understanding The Corporate Buyer
[Jul. 25, 2003] Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. By C.J. Hayden, MCC