Little Things Make or Break Service SuccessMay 23, 2004 Next time you walk through your building lobby, take a peek at the badges you give to outsiders. What does it say? Chances are VISITOR is pasted across the front of each badge in big, bold letters. Now ask yourself, what would you rather be, a visitor or a guest? What do you sense the difference is between them?
By Bob Johnson. [ In Columns ]
British Telco To Converge Wireless, Landline In One PhoneMay 22, 2004 British telecom provider BT said this week that, later this year, it will roll out a converged phone that it says will seamlessly switch between landline and wireless voice and data.
[ In Technology ]
Don't Wait for Tax Time to Look at the Bottom LineApr 15, 2004 A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn't a business owner already KNOW how much money he or she made last year, last quarter, or last month?
By By C.J. Hayden, MCC. [ In Columns ]
Breaking The Voice Mail BarrierDec 8, 2003 Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her.
By C.J. Hayden. [ In Marketing ]
HOW YOU CAN CREATE ADVERTISING THAT SELLS...Sep 22, 2003 A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
By Thom Reece. [ In Marketing ]
Paper ManagementSep 10, 2003 Controlling paper is the first step to organization, whether it is business or personal papers. It can be an easy task, providing you WANT to do it and KNOW HOW to do it. I can provide the how-to part and you will need to provide the want-to part.
By Cyndi Seidler. [ In Columns ]
Understanding The Corporate BuyerJul 25, 2003 Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.
By C.J. Hayden, MCC. [ In Marketing ]