Have You Created an Impossible Business?Jan 6, 2006 It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a "reasonable" fee and sell "enough" of their time. But unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed. Here's what can happen:
By C.J. Hayden, MCC. [ In Columns ]
Your presentation may lack power and a pointJun 21, 2005 In a hotel lobby, I passed a seller and a buyer involved in a sales presentation. The seller was engrossed in “making the sale.” He was intensely looking at his laptop computer as he methodically clicked through his PowerPoint presentation.
By Jeffrey Gitomer. [ In Columns ]
Will Seminars Get You Clients?Mar 3, 2005 I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?
By C.J. Hayden, MCC. [ In Columns ]
Business WorksJan 11, 2005 "Do you wish to rise? Begin by descending. You plan a tower that will pierce the clouds? Lay first the foundation of humility."
Saint Augustine was quoted as saying that during his lifetime. The quote, which was true when he uttered it around the year 420, is still true today in 2004. Entertainers often dream of growing their business in terms of revenue, volume, or quality on a regular basis. The aspirations of true success always seem to be just "too far" to grasp and therefore they feel relegated to mediocrity and even may feel it is their destiny. But, it doesn't have to be that way.
By Kyle McPeck. [ In Marketing ]
Will Seminars Get You Clients?Dec 24, 2004 I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?
By C.J. Hayden, MCC. [ In Columns ]
Solid DJ Management SoftwareOct 26, 2004 DJ Manager announces Version 2.6.10 of their popular DJ business management software. DJ Manager is an easy to learn software solution that assists DJs with dozens of tasks.
[ In Technology ]
How To Get The Respect Your Business DeservesAug 8, 2004 How to Get the Respect Your Business Deserves The key for your home business to receive the respect it deserves is to run your business as professionally as possible, just like any other business.
By Isabel M. Isidro. [ In Columns ]
Unlocking the Value of Your CustomersJun 12, 2004 One of the greatest thrills in business is acquiring a new customer. Many businesses are too caught up in the excitement of acquiring new customers that they do not spend enough time or money on unlocking the value of their existing customer base. It surprises me how often business fail to regard their existing customers as one of their most valued assets.
By Kevin Sinclair. [ In Columns ]
Little Things Make or Break Service SuccessMay 23, 2004 Next time you walk through your building lobby, take a peek at the badges you give to outsiders. What does it say? Chances are VISITOR is pasted across the front of each badge in big, bold letters. Now ask yourself, what would you rather be, a visitor or a guest? What do you sense the difference is between them?
By Bob Johnson. [ In Columns ]
British Telco To Converge Wireless, Landline In One PhoneMay 22, 2004 British telecom provider BT said this week that, later this year, it will roll out a converged phone that it says will seamlessly switch between landline and wireless voice and data.
[ In Technology ]
Don't Wait for Tax Time to Look at the Bottom LineApr 15, 2004 A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn't a business owner already KNOW how much money he or she made last year, last quarter, or last month?
By By C.J. Hayden, MCC. [ In Columns ]
Breaking The Voice Mail BarrierDec 8, 2003 Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her.
By C.J. Hayden. [ In Marketing ]
HOW YOU CAN CREATE ADVERTISING THAT SELLS...Sep 22, 2003 A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
By Thom Reece. [ In Marketing ]
Paper ManagementSep 10, 2003 Controlling paper is the first step to organization, whether it is business or personal papers. It can be an easy task, providing you WANT to do it and KNOW HOW to do it. I can provide the how-to part and you will need to provide the want-to part.
By Cyndi Seidler. [ In Columns ]
Understanding The Corporate BuyerJul 25, 2003 Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.
By C.J. Hayden, MCC. [ In Marketing ]