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Sleek Design Delivers Higher
Trackability, Better Skip Resistance
 Shure
launched its newest DJ cartridge to join the record needlz line --
the Shure Whitelabel -- designed for party and club DJs spinning
everything from house and techno to trance, dance, and jungle.
Whitelabel -- a name often used
to describe pre-release, promotional, or limited edition albums
coveted by DJs -- features sonic characteristics including solid drop
bass, flat mids, and accented highs, all tailored for the club
environment. With a sleek and ergonomic design, the cartridge
additionally delivers higher trackability, lower tone-arm resonance,
and better skip resistance. It also includes an adjustable stylus
overhang, reliable electrical contact, and improved stylus visibility.
"Club DJs are going to be
amazed by this cartridge," said Greg Riggs, Shure Phonograph
Cartridge Product Manager. "Whitelabel combines Shure's rich
history of phono cartridge technology created for the audiophile with
innovative features that meet the needs of today's DJs and turntables.""
Shure phono cartridges are
micro-manufactured, electro-mechanical devices that tell an entire
audio system what's happening along the half-mile groove that's cut
into the typical analogue disc. The quality of the information
provided by the cartridge determines how faithfully any audio system
will reproduce the recorded sound.
The Shure Whitelabel cartridge features:
The Design: Industrial,
ergonomic, and plays to the cartridge's technological benefits of
headshell mounted cartridges
Forward-Mass Design: Center of
gravity is displaced closer to the cantilever for optimal
performance. Forward-mass produces higher trackability, lower
tone-arm resonance, better skip resistance and requires lower
tracking forces
Adjustable overhang (50mm --
54mm): Unique to Shure products, adjustable overhang retains the
forward and backward adjustment of a standard-mount headshell,
providing maximum flexible adjustment between S-arm and straight-arm turntables.
Electrical Contact: Engineered
for optimized compatibility with most professional turntables, a
rubber tension gasket and rounded gold plated pins limit possible
damage caused by over-tightening cartridge to the tone-arm
Stylus Visibility: DJs can see
exactly where they drop the needle
The Shure Whitelabel phono
cartridge is retailing for $175.00 (MSRP). For more information
regarding Shure Whitelabel, visit http://www.needlz.com/.
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