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NAMM 2003

 

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New Whitelabel Phono Cartridge from Shure


Sleek Design Delivers Higher Trackability, Better Skip Resistance

Shure launched its newest DJ cartridge to join the record needlz line -- the Shure Whitelabel -- designed for party and club DJs spinning everything from house and techno to trance, dance, and jungle.

Whitelabel -- a name often used to describe pre-release, promotional, or limited edition albums coveted by DJs -- features sonic characteristics including solid drop bass, flat mids, and accented highs, all tailored for the club environment. With a sleek and ergonomic design, the cartridge additionally delivers higher trackability, lower tone-arm resonance, and better skip resistance. It also includes an adjustable stylus overhang, reliable electrical contact, and improved stylus visibility.

"Club DJs are going to be amazed by this cartridge," said Greg Riggs, Shure Phonograph Cartridge Product Manager. "Whitelabel combines Shure's rich history of phono cartridge technology created for the audiophile with innovative features that meet the needs of today's DJs and turntables.""

Shure phono cartridges are micro-manufactured, electro-mechanical devices that tell an entire audio system what's happening along the half-mile groove that's cut into the typical analogue disc. The quality of the information provided by the cartridge determines how faithfully any audio system will reproduce the recorded sound.

The Shure Whitelabel cartridge features:

The Design: Industrial, ergonomic, and plays to the cartridge's technological benefits of headshell mounted cartridges

Forward-Mass Design: Center of gravity is displaced closer to the cantilever for optimal performance. Forward-mass produces higher trackability, lower tone-arm resonance, better skip resistance and requires lower tracking forces

Adjustable overhang (50mm -- 54mm): Unique to Shure products, adjustable overhang retains the forward and backward adjustment of a standard-mount headshell, providing maximum flexible adjustment between S-arm and straight-arm turntables.

Electrical Contact: Engineered for optimized compatibility with most professional turntables, a rubber tension gasket and rounded gold plated pins limit possible damage caused by over-tightening cartridge to the tone-arm

Stylus Visibility: DJs can see exactly where they drop the needle

The Shure Whitelabel phono cartridge is retailing for $175.00 (MSRP). For more information regarding Shure Whitelabel, visit http://www.needlz.com/.

 

 

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