busy days in Nevada desert for Martin US
Martin didn't win
an award at this year's LDI show, but if there had been an accolade
for most popular booth Martin certainly would have been a contender,
having exceeded their own high sales expectations.
worked hard to keep pace with the large number of visitors.
"We are very pleased," stated Martin US Sales Director Eric
Loader after the show concluded. "Interest was exceptionally
high and feedback was tremendous. Most of all, I am very proud to be
part of such a great team. Everyone worked very hard to try and
spend quality time with each customer, and customers were very
patient during the busy hours of the show."
The new Maxxyz
professional lighting console continued to turn heads. On-stand
demonstrations were packed throughout the three-day exhibition while
valuable development feedback was received at a special Maxxyz
symposium held at the Martin Las Vegas office prior to the show.
Lighting designers also showered a great deal of attention on the
latest MAC 2000 fixture, the MAC 2000 Wash and its revolutionary
motorized barn door system, providing a wealth of positive feedback.
Graced with a
variety of ViroStation arrangements and new Alien 02 indoor
architectural luminaries, the eye-catching booth was one of the
show's most popular. Illuminated 3M light pipe, attachments for the
Martin Exterior 600 and 200 luminaires, proved very popular,
beckoning visitors from all corners of the hall. As a colorful
backdrop to the Maxxyz display area, a large projection screen
demonstrated MAC 2000 Performance effects while Martin personnel
greeted guests at a busy bar and information area.
A dedicated DJ and
Club area featured popular hands-on displays. Interest in the latest
MX series fixture, the MX-10, was high, as it was for the Ego series
of flower effects, including the brand new Ego 3 kaleidoscope effect.
brands, Mach speakers and Jem smoke, enjoyed a successful three days
as well. "LDI was an excellent show for Mach speakers too,"
Eric commented. "The Mach speaker area and M-flex sound demo
room were busy. The US audio market is truly starting to discover the
quality behind Mach and the M-Flex system." Popular new products
for Jem smoke also drew a great deal of attention including the
Magnum Pro Hazer, a high precision, high velocity DMX haze generator.
When all was said
and done, Martin US personnel returned from Las Vegas a satisfied
group. Martin Professional, Inc. CEO Troels Volver though had a
special remark for Martin's partners around the country. "We
have a great appreciation for our dealers across the country and all
the support they've shown. It's important that we maintain a positive
and personal relationship with these key partners because without
them we certainly wouldn't have the success we do."