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 ATLANTIC
CITY, NJ - At the close of business at the International DJ Expo/The
Club Show in Atlantic City on August 29, 2002, the final number of
attendees defied the nationwide trade show statistics. "Public
reports the trade show attendance being down 25-35% on average was
certainly not the case for this year's show," says Matt
Rubenstein, director of marketing and sales for the Expo. "We
experienced a 10% drop in our overall numbers. And we are real happy
about that for one very important reason! We had a significant
increase in the number of paying attendees- people who really came to
the show for the sessions and the exhibits. Real customers-not
'free-pass' tire-kickers."
The final number of attendees in
Atlantic City this year topped 4,300, making the International DJ
Expo the single largest trade show for DJ's in the United
States. Show producer Vinny Tesra had this to say: "We are being
told by both attendees and exhibitors that this was our best show
ever. I'm real happy that everyone did great business, while at the
same time had some fun. For whatever reason, the DJ business
continues to be a very enthusiastic and growing market segment. I
like to think that DJ Times and the professionalism of these shows
have been a contributing factor in this industry's continuing growth."
DJ Times editor Jim Tremayne
Summed things up: " The Expo was a success for many reasons. We
had a packed exhibit hall and we were standing room only at 30-plus
seminars and workshops. Our evening entertainment included worldclass
DJs Louie DeVito, who spun a set at Club Déjà vu, and
DJ Skribble who MC'd the Expo's annual Promo Only/Pioneer Party. But
I was most impressed by the lack of post-9/11 sluggishness that has
been evident in recent trades shows. We had he same energy and
enthusiasm as past shows."
Another show success was EXPO TV,
which provided valuable information about show events, such as the
Rane Workshop hosted by GrandMaster Flash, as well as exhibitor
interviews and first-time looks at new product introductions. EXPO TV
was broadcast throughout the show floor and in rooms at the nearby
Sheraton Hotel.
In addition to hosting The
International DJ Expo/The Club Show, Testa Communications publishes
DJ Times, Club Systems International, The Music & Sound Retailer,
and Sound & Communications magazines and produces Convention TV
News at trade shows.
"Every trade show I have
attended this year has been way down in attendance, BUT, surprisingly
the Expo seemed to be very well attended. Our product sell-through
was 80% and the response to our new Velocity dual CD Player was
INCREDIBLE to say the least. Way to go DJ Times!"
--John Brown, American Audio, Los
Angeles, CA
"This was our 7th year
exhibiting and I can tell you that there is simply no other DJ Expo
that can turn out the amount of attendees that Testa's DJ Expo/Club
show manages to consistently attract."
--Brian Marsh, Abracadabra,
N. Babylon, NY
"Once again you have come
through. I will always support your shows in Atlantic City and
anywhere else. Our association with the DJ Expo has already paid
dividends for my booking agency."
--Mark Greenland, Public Image
Booking, Hartford, CT
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