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New Headquarters and Focus for Gemini Sound


 

GEMINI SOUND PRODUCTS will start the New Year with a new 82,000square-foot headquarters facility in Edison, New Jersey, a completely retooled dealer and customer website (www.GEMINIDJ.COM) and a host of new professional products for the DJ market. "Focus and energy best describe

what we have planned for the coming year," remarked Alan Cabasso, president. "It's an exciting time at Gemini as we reposition the company for a very strong future. My father, brother and I will again be involved in the decision making process at every level. We've expanded our research efforts and will have breakthrough products in the second quarter. We've also looked at our core strengths and decided to exit the lighting business and relocate our cabinet woodworking operations to an offshore facility."

The recent move to a new headquarters brings the entire Gemini operation to a single-floor layout. "Our old two-story facility had the space required to run our woodworking shop," stated Artie Cabasso, CEO, "but from a management standpoint it wasn't practical. We're now in New Jersey `s premier Raritan Center Park with neighbors like Federal Express and Verizon. It's unquestionably a better working environment for the entire Gemini team."

The Edison, New Jersey, operation is packed with new merchandise for the upcoming NAMM show. Dealers can look for a new professional digital turntable, CD players and mixers. The PDT 6000, Ultra Pro Digital turntable features adjustable torque and brake sensitivity, digital output, master tempo function, and key control. It also offers a selectable pitch control range of 4% 35%, BPM/pitch display and reverse platter lock. Also on display at NAMM in the Gemini booth (#7413 in the arena area) will be the CD-400x, CD-1800x, and CD-2000x, single and dual CD players. The CD-400x includes high-end features like seamless loop, Master Tempo, and four digital effects including zoom, echo, filter, and brake. The CD-2000x is a 19" rack mount dual unit and possesses the same feature as the CD-400x plus five additional cue points and scratch wheel. The new line is complete with the CD-1800x, a single frontload unit with scratching capability, digital effect, seamless loop, Master Tempo and multiple cue points.

This new merchandise is consistent with Gemini's strategy of offering audio products with more high-end professional features and a uniform slick cosmetic appearance. "We're responding to what DJ's and club owners are demanding," stated Alan. "The market could not be more clear. Customers are demanding better-looking, more functional equipment at the best possible price. And dealers want lines that aren't bogged down with too many slow-moving models. All of our new products have been designed with this in mind."

Slick new product designs will be joined with a renewed emphasis on dealer and end-user support. A new website that went live on December 24 features an easy-to-use format that allows customers to access owners manuals for every Gemini product, locate dealers in their area, and chat with fellow users in specialized forums. "The site will be directed and managed in-house so we can deal with and update it on a more timely basis," continued Alan. Exiting the lighting business will free up Gemini service personnel to deal with audio product warranty claims and repairs in a more timely manner. "Lighting products by nature require a lot of service. Freeing our personnel from this burden will result in better turnaround times for our other customers," added Artie.

"Gemini has been servicing the DJ community for almost 30 years and continues its role as an industry leader and innovator. We thank all our customers for their past support and look forward to working more closely with them in the future," explained Ike Cabasso, chairman of the board.

Gemini's new address is: 120 Clover Street, Edison, New Jersey 08837. Tel: (732) 738-9003. Fax: (732) 738-9006. Email: sales-usa@gemiinidj.com.

 

 
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