Orlando,
FL (January 23, 2002) - Latin Pop: it's all about energy, romance,
and rhythm. It's also fast becoming one of the most popular music
crossover formats in the country. And now, Latin Pop comes to Promo
Only, the nation's leading promotional music and music video service,
as Pop Latin, Promo Only's newest monthly Latin CD series!
Just what is Latin
Pop? It's Latin rhythms with a pop sensibility:
well-crafted
melodies, sterling production and pure passion fuel the latest crop
of Latin Pop. Spurred by the mega-success of Hispanic artists such as
Enrique Iglesias, Jennifer Lopez, Marc Anthony, Santana and Ricky
Martin, Latin Pop has exploded onto the mainstream, reaching an
ever-growing audience with an ever-growing range of styles.
"Latin Pop
has come to represent such a broad range of music," says Promo
Only director Jim Robinson. "Pop, Spanish Rock, Latin Dance,
Freestyle, Latin Soul-Latin Pop has become a true crossover phenomena."
"Its impact
is being felt in virtually every market in the country," agreed
Promo Only programmer, DJ Leony Vega. "Many of these
styles-Spanish Rock, for example-are only beginning to take off."
And as the
appetite for Latin music grows, so does the Promo Only Latin Series.
While Promo Only's
Regional Latin series spotlights Tejano, Mariachi and Cumbia, and
their Tropical Latin series focuses on the Salsa, Bachata and
Merengue styles, Pop Latin bridges the two by combining the sweeping
emotion and irresistible rhythms of each with a decidedly commercial sound.
The result? Even
more ways to bring the excitement of Latin Music to your format!
Pop Latin also
promises to each month offer many exclusive Promo Only remixes
(alternative versions of popular songs restyled by leading
DJ/producers and Promo Only's in-house production staff).
"Sony, Warner
Music, EMI Latin, BMG, US Latin, Universal-we're working very closely
with all the major labels to offer this combination of Latin,"
said Vega. "And, of course, to offer them first."
"We've
tailored Pop Latin to be the series that best represents the full
spectrum of what today's Latin music has to offer," concluded
Robinson. "This is music for the growing mainstream that
is still discovering Latin Pop."
Pop Latin, a
monthly music series available by subscription only, may be ordered
by directing your email request to sales@promoonly.com or by calling
407-331-3600. Current track listings may be viewed by visiting www.promoonly.com.
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