Orlando, FL (December 3rd, 2001)
- Promo Only, Inc, the nation's leading promotional music and music
video service, today announced its original video dance remix of
Arista recording artist, Usher's "U Got It Bad" is now in
rotation on both the MuchMusic USA and MuchMusic Canada music video channels.
The video, directed by Little X
(Destiny's Child's "Bootylicious," Foxy Brown's, "Oh
Yeah," Kardinal Offishal's "Ol Time") and re-edited by
the Promo Only video team of Nick Allard, Tammie Helmick and Grant
Salisbury, debuted last month on MTV Europe. With the addition
of 'U Got It Bad' to MuchMusic's programming, the video will
now be available for viewing by an audience of over 180 million
households, spanning two continents and 43 territories.
"This certainly validates
what we've believed all along - that we have some extremely talented
and creative people here producing a truly world-class product,"
said Pete Werner, executive programmer, Promo Only. "To have an
in-house production such as this now airing in Europe, Canada and the
USA is very gratifying."
Specifically designed to cater to
the British 2-Step genre - a dance-niche that joins U.K. garage with
R&B - the "U Got It Bad" video remix aims to introduce
Usher to the world stage.
"It's a savvy move, playing
to the increasingly globally-tuned music fan," said Werner of
Arista's decision to offer such a video remix. "We're
obviously very pleased that Arista chose us to be a part of such a
Arista also tapped the Danish
production team of DJ Soulshock and partner Karlin
("Probably the best R&B producers in the world," Arena
Magazine, March 2001) for the project. It is their Soulpower remix
that is featured in the final video.
Produced with the aid of Promo
Only's digital AVID studio technology, "U Got It Bad" is,
as Werner is quick to point out, ". . . typical of the high
degree of creative craftsmanship we endeavor to bring to every
project. We remain committed to offering the tools and talent the
industry needs to take their artists to the next level."
Copies of "U Got It Bad"
for domestic play may be ordered by directing your email request to
firstname.lastname@example.org or by calling 407-331-3600. No dealer inquiries,
please. For detailed technical specifications of Promo Only's digital
encoding process, or for MTV Europe or MuchMusic broadcast times and
dates, we invite you to contact Promo Only video program director,
Nick Allard at email@example.com.