Referrals are the key to a
profitable wedding video business. Unlike ads, referred clients costs
nothing to book and much of the selling has often already done for
you. With referred clients, price is often a minor issue. Start today
to launch a methodical campaign to boost your rate of referrals.
Testimonials are one of the
most powerful marketing techniques you can use. Solicit testimonials
from every one of your clients using a feedback form. Use these
testimonials in all of your marketing materials including letters you
send to other wedding professionals.
Use a "smart
contract" contract to insure that payments terms, non-refundable
deposits, and other vital issues are clearly stated before the job
begins. For a complete set of contracts, forms and proven sales
materials see Wedding
Video For Profit.
Focus on prospects who can
afford to pay more. Youll avoid self-defeating price wars and
enhance your credibility with other wedding professionals who can
provide a steady source of referrals. Higher priced packages create
more opportunities for additional sales.
Test new rates and packages
regularly. Even if you think you could never sell a package that
costs a thousand dollars more, add a Supreme Package to
your rate sheet. If you have three different package prices, most
people will choose your middle package, but there are always a few
who will go for your higher-priced Supreme Package that includes everything.
Work with a good accountant
so your home business will be entitled to thousands of dollars of
legal tax deductions. A home office that meets certain requirements
will enable you to deduct a percentage of your home expenses
including: mortgage interest, electricity, telephone, garbage pickup,
and many others.