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Karaoke Marketing



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Marketing Karaoke

As a karaoke jock you have just received the "dreaded" phone call. You know, the one from the owner of club where your karaoke show has been running for the last 12 months. The call happens like a stake right through your heart. The owner's one line firing of your show: "Someone has just said they are willing to do a karaoke show on your night(s) for $100 less per show than what you're charging me so I've hired them". Then you get that lump in your throat and you try to say something as a rebuttal like "I've been playing at your club for 12 months". Brilliant. Do you think that matters to the club owner? There is no such thing as loyalty when it comes to a business person trying to reduce their operating expenses and increase their profits. This same kind of conversation happens when you're asked to quote your rates for a private party only to be told by the prospective customer that someone else has quoted $200 less.

These scenarios used to be few and far between but are now becoming commonplace. As hardware and software prices have plummeted over the last 3 years, more people have decided to get into the KJ business. Unfortunately, there are also a growing number of new KJs that are in the karaoke business just as a hobby. Because it's a hobby, they feel the need to "give their karaoke services away". Bad news - hurts all of us in the long that are in this for the long run. Anyway, you better learn how to market yourself against the KJ "under cutters" out there. The only way they seem to be able to compete is with price discounting. You need to be smarter than they are and learn how to sell yourself and your karaoke services.

If you haven't been "fired" yet (or hired for a private party) because your prices are too high, be assured it will happen. Learn how to fight back. Get prepared. Make a list of everything you offer and don't minimize anything. Be sure to tell the customer the important things about your karaoke show. Start with your experience. If you have been a KJ for years, say so. Customers are willing to pay for experience - it shows you must be doing things right. Then mention the size of your library if it's a large one. If you have the hottest chart songs in country and pop, be sure to say so - adding new songs to your song list every month shows you are committed to re-investing money back into your karaoke business, something all successful business owners must do to remain competitive and profitable. Talk about your equipment and your professional songbooks. A word to the wise - get those songbooks updated and looking good. Often it's customers' first impression of you and you know what they say - you only have one chance to make a first impression. The use of wireless mics and props add to your chances of upselling your show. Don't forget to mention how many different songs you can sing (only if you can!) - very important if you are starting a new show and your "regulars" aren't there to depend on. Plus if you know a lot of songs, you can usually assist first time (shy) singers when they ask for your help. Or if you need to change the pace or tone of the show, you can. Finally, don't forget to mention your "regulars" that follow you around and their impact on the success of your show. If you have been in the KJ business a long time are you're good at hosting, you probably have a dedicated group of followers that attend your shows. Make sure club owners are reminded of that.

Most importantly, remember that most "under cutters" have poor equipment, small music libraries and lack long run experience. Remember, the only way they can compete is on price. Convince the customer you are worth the extra money. If you deliver a quality show, than demand quality money. If your customers want you to lower your price, tell them you can reduce your price by cutting out part of your services. You'll use wired mics instead of your wireless ones; you'll leave your props at home; you'll bring only a couple of hundred songs (instead of your usual 5,000 song library); those easy to use songbooks, forget it - you'll bring a couple of pages (stapled together) listing the songs in random order for the singers to pick songs from! And so on - your customer will get the message - you get what you pay for!!




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