Recently, the "method of
maddness" in marketing seems to be going down the same road. On
TV, they promise 30 minutes FREE to talk to a real psychic-the fine
print says for entertainment only, and the the first three minutes of
the first 10 calls are free. On the Internet, hucksters promise
how you can make more money, with little or no work, when in reality,
the only folks who will make money are those proposing the "scam."
"Stealing is stealing,
lies are lies, cheating is cheating!"
To make a "fast
buck," some folks resort to less than ethical tactics. To have
happy, repeat customers, you have to be honest, have a good
reputation, and be responsible. Remember that it is not "what
you say" that counts-it is "what you do."
When your customers brag
about the good job you are doing, it is easy to get more customers
and make more money. If someone were to ask me what the single
biggest "secret of success" is, I could say that maybe it
is doing a good job, being honest, fair, doing a good job, or many
other things-but I would be wrong. Sure, all of these things are very
important. But the real "secret of success" is getting
satisfied customers who like what you do, or sell, so much that the
"tell others about you."
You need a good reputation
and have to be responsible in order to gain the trust of your
customers. Then, and only then, they will tell others to deal with
you. It takes time and patience to build a good reputation with your
customers. But as I always say:
By the inch, it's a cinch . . .