Ask a thousand
people and you will get a thousand opinions. This year's DJ Times
Expo was for DJzone one of the most lucrative and constructive shows
we have ever been to, but if you ask a couple of our neighbors and
they will say not much happened. DJzone managed to give away
thousands of prizes to hundreds of DJs and make deals that it could
never have done over the phone.
Through a poll
we conducted, most all the people that have attended the show 1 to 3
times thought the show was great. They rallied in the new and
different tricks of the trade that were reveled in the many seminars
and like a sponge absorbed the music, trends and ideas that are all
apart of the flagship show owned by DJ Times Magazine. Like kids
during a sale at Toys R Us they filled their bags with toys and
flyers. Once they found out what the word free meant at a DJ
convention that was the first question when they walked into your
booth followed by, "What do you do?" It was the glow on
their faces that gave them away along with the three bags of junk
hanging from their arms. These were the new generation.
attended the show 4-6 times thought it could be better and suffered
complacency by the DJ Times staff. They started to find fault with
things and were at a point were they felt they had learned all there
was to learn. The equipment deals were great and so were one or two
of the seminars, but it just seemed to be missing something. The
flare of the attending every single party at night gave way to small
networking meetings held in the hotel lobby and hotel rooms. While
they would have enjoyed watching the new g's run through the halls
naked but they had business on their minds and were more focused on
gleaning business ideas from their fellow DJs.
that have been to the show 7 or more times feel it is stuck in a
quagmire of old traditions and lacks the luster it once had years
ago. Most still find a thing or two to take home and use, but attend
the show for the friendships that have been nurtured over the years.
You must look a little closer at this generation of DJs due to the
fact they were the founders and originators of many of the ideas and
trends the newbies DJs are crying for. During the last big
production of the show KC of Spinnin Discs from Chicago and Randi Rae
sat in chairs as did the "old guard" to watch the dances
they once participated so diligently in. That night the winner of the
DJ of the Year Award won by doing the same routine taught many years
ago by DJ show veteran Roxanna Greene, it was not a new dance. His
style, delivery, and motivation was the prize of his performance, but
in the eyes of many senior DJs it was just another guy doing aerobics
or ty-bo, something they left behind years ago.
Back on the
expo floor we ran into Tom Quiner from Breakthrough Marketing and he
mentioned that it was a very good show for him and that he always
does very well at this show. Tom and many others were very happy with
The DJ Times
Expo takes on a life of it's own every year. Instead of stifling
creativity it is encouraged and instead of ruling the seminars with
an iron hand only a velvet glove is used because DJ Times trusts it's
speakers will do a good job of presenting a quality seminar.
Sometimes there will be a dud, but we must look at the successes that
left those in attendance wanting more. As with any "live"
show you will have a few problems. Those problems will be looked at
and worked on for next years show. No one can take away from the fact
it is the largest show a DJ on the continent can attend and it is
still the best in our eyes.
attend a DJ Times Expo in the future? Of course you should. It is
what could be considered the rite of passage for any DJ out there to
attend the largest DJ show and convention on the face for the planet.