launches new mp3PRO with free download availability of demonstration software
Compatible with mp3, New mp3PRO Digital Audio Codec Dramatically
Improves Compression Rate and Audio Quality!
Indianapolis June 14, 2001 -- mp3PRO, the eagerly anticipated
next generation version of the worlds most popular audio
compression format, makes its debut with the introduction of the free
demonstration mp3PRO encoder/decoder now available for download from
www.thomson-multimedia.com and www.rca.com.
Thomson multimedia (Paris Sicovam: 18453) (NYSE: TMS), mp3PRO is an
improved version of the popular mp3 coding-decoding (codec) format
that provides improved sound and creates files that are half or less
the size of original mp3 files.
In addition to its
combination of more compact mp3 files and superior audio quality,
mp3PRO offers backwards and forwards compatibility enabling original
mp3 files to play normally on the new mp3PRO player and mp3PRO files
to play on original mp3 systems. The best audio performance is
achieved when consumers both encode and decode music files in mp3PRO.
Thomson multimedia is the exclusive licensing representative of mp3
and mp3PRO patents and software of Fraunhofer IIS-A, Coding
Technologies and Thomson multimedia.
the mp3PRO encoder/decoder demonstration software can be downloaded
from Thomson's websites (listed above), as well as the website of
Coding Technologies, www.codingtechnologies.com . This application,
which is compatible with Windows 9X, 2000, NT, and Millennium,
encodes .WAV files into mp3PRO files at 64 kbps and plays back all
mp3 and mp3PRO files. Availability of other mp3PRO software products
supporting other mp3PRO bit rates and mp3PRO-compatible portable
devices is expected later.
Thomsons introduction of the downloadable mp3PRO software,
integration work for popular PC based players and jukebox products of
current mp3 licensees and for several Thomson and RCA hardware
products has started. In addition, the mp3 licensing division of
Thomson multimedia has embarked on a comprehensive program designed
to introduce mp3PRO capabilities across the audio hardware and online sectors.
According to Henri
Linde, Vice President, New Business of the Patent and Licensing unit
for Thomson multimedia, mp3PRO has been well received by the audio
manufacturing and Internet streaming industries. Details will be
are more than 12 million portable mp3 players, 250 million personal
computers playing mp3 files and practically every song in the world
has been encoded as an mp3 file. These numbers underscore the
tremendous appeal mp3 has within the global consumer marketplace
and the need for continued compatibility as we continue to
advance the format. In addition to offering improved quality, mp3PRO
recognizes the consumers investment in the format by providing
both backward and forward compatibility with mp3 files, said Linde.
Coding Technologies, mp3PRO utilizes both Coding Technologies' codec
enhancement technology and the pioneering work in the field of
perceptual audio coding covered under the basic mp3 patents owned by
Thomson and Fraunhofer.
When making an
mp3Pro file, the new mp3PRO encoder splits audio recordings in two.
One part of the new files contains all the information found in
ordinary mp3 recordings to maintain complete compatibility with
original version players. At the same time, new or upgraded players
supporting mp3PRO will tap into another stream that holds high audio
frequencies, putting them together to make a higher-quality sound.
performance at a 64kbs-encoding rate, mp3PRO doubles the digital
music capacity of flash memory and of compact discs. For example,
traditional audio CDs hold 15 songs, and an mp3 CD today holds up to
150 songs. In the near future, mp3PRO will allow consumers to store
over 300 songs on an mp3PRO Compact Disc. Utilizing advanced
psychoacoustic techniques and music structure analysis, mp3PRO
creates files that are twice (or more) as compact as original mp3
files, with equal or better sound quality, along with backwards and
This press release
contains forward-looking statements regarding prospects for the
future that involve a number of risks and uncertainties. Among the
factors that could cause actual income to differ materially from
those expected are the following: business conditions and general
economic conditions; competitive factors such as pricing and
marketing efforts of rival companies; timing of product
introductions; ability of contract manufacturers to meet product
price objectives and delivery schedules; legislative, regulatory, and
industry initiatives that may affect planned or actual product
features and marketing methods; and the pace and success of product
research and development. For more information on the potential
factors that could affect the companys financial income, please
review the relevant SEC filings.
multimedia With sales of 9.1 billion Euros (U.S. $ 8.3 billion) in
2000 and 73,000 employees in more than 30 countries, Thomson
multimedia (Paris Sicovam: 18453) (NYSE: TMS), provides a wide range
of technologies, systems, finished products and services to consumers
and professionals of the entertainment and media industries. To
advance and enable the digital media transition, Thomson multimedia
has five principal activities: Digital Media Solutions, Displays and
Components, Consumer Products, New Media Services, and Patents and
Licensing. The company distributes its products under the popular
THOMSON, RCA and TECHNICOLOR brand names. For more information: http://www.thomson-multimedia.com/.
Technologies Coding Technologies is a privately held company having
offices in Stockholm, Sweden, and Nuremberg, Germany. It employs 20
people to date, most of them highly skilled researchers and software
developers with a multi-year background in audio compression. Coding
Technologies is focusing on developing and implementing unique audio
compression technologies for the broadcasting, Internet and
telecommunication markets. The company offers its audio solutions to
system designers, chip/device manufacturers and content providers.
For more information, visit http://www.codingtechnologies.com/.
Fraunhofer Gesellschaft The Fraunhofer Gesellschaft is the leading
organization of applied research in Germany. It operates 47 research
centers in Germany with about 9,000 employees, about half of them
scientists and engineers. The Fraunhofer Gesellschaft expands to a
worldwide Organization, especially in USA and Asia. Home of the
Fraunhofer Gesellschaft is Munich, Germany. One of the goals of the
Fraunhofer policy is a rapid transfer of innovations into products.
The total research expenditure is about US$ 700 million.
Institut Integrierte Schaltungen (Fraunhofer IIS-A), based in
Erlangen, Germany, is one of the 47 research centers. Fraunhofer
IIS-A is the leading international research lab in the field of high
quality low bit rate audio coding. Fraunhofer IIS-A has been the main
developer of the most advanced audio coding schemes, like MPEG
Layer-3 and MPEG-2 AAC (Advanced Audio Coding). Fraunhofer IIS-A
plays a major role in the ongoing work for the MPEG-4 Audio
standardization process and contributes to many other standards
bodies as well, like ITU-R TG10/4, ITU-R WP10C and AES.