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DJ Times Internationl DJ Expo 2001
(Seminar Schedule)

Atlantic City, NJ – Question: What has 10,000 hands and legs and is always on the guest list? Answer: The frenzied throng of International DJ Expo attendees who will rush the doors of the Atlantic City Convention Center starting August 27.

That’s right. We will not be stopped. We can’t even be contained. That’s because the 2001 International DJ Expo, sponsored by DJ Times magazine and its publisher, Testa Communications, will hold court from Aug. 27-30 with the most comprehensive array of seminars, workshops and parties, alongside an exhibit hall unequaled anywhere on the planet (read: 200 booths) and, possibly, the observable universe.

When it comes to seminars, the DJ Expo has always provided top-notch fare from seasoned DJ pros. This year will be no different. For example, Elegancia Entertainment’s Jose Gonzalez and DJ Connection’s Paul Beardmore this year will present “After the Booking,” which will deal with the minutia of deposits, contracts, trafficking and other service issues that occur after the closing of a sale. “It will, among other things, talk about how to deal with clients who cancel, or want to switch a date,” says Beardmore. “A lot of DJs don’t know what to do with the deposit in cases like these.”

“Calling on the Telephone” will playback recorded outgoing messages and greetings from mobile DJ companies, exposing some as woefully lacking in professionalism, while others will be celebrated for their more noble path.

And of course, there will be seminars that explore ways mobiles can market toward schools, weddings, bar mitzvahs and corporate accounts. Multi-system owners can learn proven training techniques. Club DJs will discover how they can procure gigs, join a record pool and use MP3 technology. And burgeoning remixers can hear first-hand the experiences of those who have been in the trenches.

And, of course, there will be an exhibit hall stuffed with wares from manufacturers. Bronx, New York-based Gem Sound is planning to debut its new MP3 mixer, the MP3Xpro. “We took a basic four or six channel mixer with bass, treble, mid-range and gain and took all the phono and line inputs out,” explains Gem Sound’s Barry Seiden. “What we put in instead was an MP3 player and recorder that you can use in a number of different ways. The first thing you can do is download directly into the mixer off your computer and take your mixer with you and download it into your mixer that way. It also has an MP3 card slot, so you can record directly on to the MP3 card slot and change them out. One advantage is that I can just go into the MP3s and download what I need, or something that’s missing, or a track I need but haven’t gotten the chance to purchase it I can go online and get these MP3s online and put them on the cards and use them that way. The other thing that I can do is do my own mixes and remixes in my computer and put it on the MP3 card and bring it with me. I can also bring my own samples and loops and backbeats and stuff so now I have all these other tools that I can bring with me and plug right into the mixer.”

Gem Sound also plans to show some of its new headphones, microphones and powered versions of its TR12 and TR15 12-inch and 15-inch speakers. The company also hints at a surprise debut, though all it’s willing to say is that the mystery product is in the digital domain.

Hollywood, Fla.-based Stanton Magnetics will be showing its new high-torque turntable, the STR8-100. “It’s the first time that Stanton has made a high-torque professional turntable to go head to head against the Technics 1200. This is the first one made for professionals,” says Stanton’s Henri Cohen. “We added a number of features that the Technics doesn’t have, like digital output right in the back of the piece so it can go straight in to a computer for some looping. You can also go straight into a CD-R and transfer vinyl straight to CD-R with the digital output. There’s also a phono/line output so you can go line out directly into the board. We’ve added key correction, so you can change the speed of the turntable without changing the key. Pitch control is still there, but you can use it with or without the key control. Without, it’s the same as a regular turntable. We have a line input on the front of the turntable so if you go into a club and a DJ comes in with a DAT player or MiniDisc or CD player they can hook it straight into the turntable and use the turntable input as the input into the mixer. A lot of the time, mixers in clubs don’t have any more inputs available, so we’re just giving them some extra input for the system. It’s called an MP3 line in.”

Along with the turntable, Stanton plans to show its three new 19-inch rackmount mixers, the RM50, the RM80 and the RM100, aimed at mobile and club DJs. The company has also upgraded its Groovemaster 2RM. The new version, called the Groovemaster 2RM MP4, packs two Groovemasters and two extra styli in a flight case.

A new single rack DJ mixer will be on hand from Mukilteo, Wash.-based Rane Corporation. “It’s lightweight and basic but it allows the DJ to conserve rack space and it’s easy on the back,” says Jack Ewer, vice president of marketing. “We see this fitting into not only the mobile DJ scene, but it’ll be great as a backup for club systems if they want a great quality mixer without the expense. That’s doing real well with the presales and we’ll have one that people can test out at the show.”

Joining the mixer will be the debut of six new signal processing products and a compressor. “There’s two crossovers the SAC (Stereo-Active Crossover) 22 and 23, there are two equalizers the SE 2 (stereo equalizer) 30S and 30L,” says Ewer. “The new compressor, called the EC22, is designed—in the simplest terms—to help preserve the drivers and speakers for the DJ. It’ll have adjustments, like attack and release control. It’s a foolproof compressor made for those who haven’t tried one before, so it won’t scare off anyone who hasn’t used one before. This’ll have a few more features than the MC23 Mojo compressor but the price will be in the same neighborhood.” Topping off Rane’s list of products at the show will be a new HC4 headphone console for recording.

Speaking of headphones, Shure is keeping its plans for show products under wraps. “We haven’t firmed up our product selection yet,” says Shure’s Gregg Riggs. “But we will be showing wired and wireless microphones and phonograph cartridges and personal, in-ear monitor systems.”

Elkhart, In.-based Crown will be bringing along two new amp series that it launched at Summer NAMM. “The first series is called the SLX Series and the other is called the Powertech 1 Series,” says Bob Lichty, MI market manager for Crown. “They’re rounding out our selections for DJs. The XLS is a reliable amplifier with built-in features that’s coming in at a reasonable price point especially for mobile DJs. It’s a smaller amp; it takes up 2U of space. As always, we’ll show our CE amplifiers and our ubiquitous CM311 headset microphones. We’ll have all that fun stuff there.”

Something for everyone is Northridge, Calif.-based JBL’s motto this year at the Expo. The speaker company is planning to bring products for the beginner mobile DJ to the advanced club owner and everyone in between. “We’re bringing three major lines to the show,” says Phil Manor, JBL’s product manager. “The first is our MPro line. At Atlantic City, all nine models will be available, so we’ll show all of them. There are two separate series within the MPro, the Series 200, which has four models and the Series 400, which has five models. They’re all basic configurations. In the 200 line, there’s a 12-inch two-way, a 15-inch two-way, a dual 15-inch two-way and a dual 15-inch band-pass sub. The 400 Series has five models, a 12-inch two-way, a 15-inch two-way, a powered 18-inch subwoofer and a passive version of that subwoofer and a 10-inch two-way. The second line we’ll be showing is the EON Generation 2 and there are three models in the EON Generation 2 plus two systems. These are all designed for mobile DJs.”

This year will mark the first year that JBL will bring its Custom Shop products to the Expo. “ The custom shop products we’ll be showing are part of a line called the Dance Series,” says Manor. “There’s a Dance 2, 3, 4, and 5. We’ll be concentrating on the Dance 5. These will be emphatic displays, set up to show the club owner that we can configure systems for any club and any configuration that they need, we can make boxes to do it. It’s very high-end stuff.”

Long Beach, Calif.-based Pioneer New Media Technologies is planning to focus on its new CDJ 1000 CD mixer. “We’ll be showing it at other shows but we’re planning for a big splash to be made at the Expo with the party with Promo-Only,” says Pioneer’s Brian Buonassissi of the pro-audio marketing department. “ I think everyone will be blown away with the CDJ1000. We’re working on doing something with DJ Craze and QBert and Roonie G. Nothing’s been confirmed, but we’re working on it. It’ll be fun.”

Of course, there’s the parties, a highlight of every DJ Expo. This year will see the return of the DJ Times’ DJ of the Year competition. Produced by New Jersey-based Elite Entertainment’s Mike Walter, the event, scheduled for Wednesday, August 29, will present five awards: best new game; best new dance; best choreographed routine; DJ of the year; and DJ of the year (runner up). “It will be an uptempo, organized event that will flow,” says Walter.

Also, on Monday night, Club Deja Vu will host Big 80’s Night, with Penelope Tuesdae behind the decks.

Schedule of Seminars and Workshops

Monday, August 27, 2001 

ROOM 304: 10:00-11:00 - Mobile Networking Forum
ROOM 304: 11:00-12:30 - Motivational Techniques
ROOM 304: 12:30- 2:00 - Telephone Sales
ROOM 301: 1:30 -3:00 - Shopping for DJ Equipment
ROOM 301: 3:00 - 4:30 - Club DJ Confab: Promotion & Getting Booked
ROOM 322: Promo Only presents DVD Seminar: How to Incorporate DVD into your Mobile System
ROOM 301: 4:30-6:00 - Web Design
ROOM 304 - 3:30-5:00: Frank Garcia's Myths & Methods of Beatmixing
ROOM 304 - 5:00-6:30: CD Scratching: The Next Frontier

Tuesday, August 28, 2001

ROOM 304: 10:00-11:30: Dr. Tony Garrow: Who's Got Your Back?
ROOM 301: 1:00 - 2:30: MP3 Spinning for Mobile & Club DJs
ROOM 304: 2:00 - 3:30: Legal Eagles
ROOM 301: 2:30 - 4:00: Club Systems: Audio & Lighting for Nightclubs

ROOM 322: 1:00-2:00: presents's "Earn $... FREE Internet Party Store"
ROOM 322: 3:00-5:00: American DJ presents The CD DJ Workshop, Introducing The Incredible Avery After Burner!"
ROOM 304: 3:30-5:00: Corporate Marketing

Wednesday, August 29,2001

ROOM 304: 10:00-11:30: Contract Minutiae
ROOM 301: 12:00-1:30 Record Pools
ROOM 304: 1:00-2:30: Reinventing the Wedding Wheel
ROOM 304: 2:30-4:30 Mitzvah Mania
ROOM 322: 1:00-2:00: DJ Power presents DJ Power's Audio, Video, & Karaoke Mixing Workshop
ROOM 322: 3:00-5:00: Pioneer presents Pioneer's CDJ-1000 Workshop
ROOM 301: 3:00-4:30: Remix & Production Seminar
ROOM 301: 4:30-6:00: Remixers/Producers:

Thursday, August 30, 2001

ROOM 304: 12:00 - 1:30: DJ Ethics
Room 322: TBA : 2 hour workshop: Crest Audio presents The Crest Sound Reinforcement Workshop.





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