dj magazine  



Search DJzone

Check this out!

Daily News

Trade Shows

Issue Archives
DJ Games
DJ Musiclists
DJ Book Store
Gear Mall


PLASA 2000 Creates a Buzz

 PLASA 2000 Creates a Buzz at Earls Court With Most Successful Show Yet

From the first day of build up to the last day of the Show, PLASA 2000 was applauded by visitors and exhibitors alike as the most successful event to date. Despite the crippling fuel crisis, serious trade buyers were not deterred from attending and the levels and quality of business done, and contacts made were extremely high.

12,996 (subject to ABC audit) visitors - of which a record 25% were international - made their way through the doors over the four day show.

Specifiers, consultants, venue owners, attraction managers, recording technicians, disc and light jockeys, corporate presentation planners, technicians and other professionals from the world of entertainment technology descended on Earls Court in London where they experienced the very latest products, innovations and designs showcased by manufacturers, suppliers and distributors of professional lighting, sound and AV equipment.

From state of the art sound systems to safe rigging systems, innovative lighting and staging concepts to fog machines and trussing, PLASA 2000 had something for everyone. Spectacular light shows, a DJ mixing competition and a circus magician act were among the Show's live acts bringing technology to life and entertaining visitors.

Other Show features included:

  • New Technology Gallery

  • PLASA Awards for Product Excellence
  • Masterclass and training programme
  • 'DJ Sunday' - a dedicated day for DJs
  • Exhibitor demonstrations
  • Champagne Taittinger bar for visitors

The Show's busy networking atmosphere was the perfect environment for exhibitors to meet both existing and potential customers, and reports of business being done were widespread.

Chris Rolph, Sales Director of Coetech Ltd, reported orders of CF7 fixtures and hard edge luminaires confirmed with hire market company HFM Lighting, TV specialist lighting company Richard Martin Lighting and leading rental company HSL Lighting., a database website for industry professionals made its world debut at PLASA. Chief Executive Officer Ian Kirby reported that the site's auction area of used products reached £1 million in the lead up to PLASA 2000.

Steve Warren, Sales Director at Avolites Ltd, was delighted to confirm a high end lighting control contract for a building complex with concert arena in Lonavla near Delhi in India and the sale of a Sapphire 2000 console and Art 2000 dimmer to leading UK rental company, Lite Alternative.

Bill Jones, Sales Manager at Lightfactor Sales Ltd, reported sales of LDR luminaires to Adlite, a Liverpool-based rental company and to AB Lighting and Special Effects. He also reported excellent levels of interest in the recently launched Apogee Sound International range.

John Jones, Managing Director of PCM Ltd, presented the company's fourth cheque to date to the Production Services Association Welfare & Benevolent Fund, taking the total donation to over £10,000. The organisation donates £10 to the fund from every sale of a Lodestar motor.

Exhibitors were just as upbeat about the success of the show itself. David Tyas, Managing Director of M&D Design Ltd, believes that PLASA is the perfect venue to showcase new products, particularly as his organisation is reorganising the sound system at Earls Court itself. He said: "With its mix of people and international visitors, PLASA is the best place to do business, and to meet customers and suppliers. This is our third PLASA and we get people returning to the stand having seen us years ago. We will definitely be coming back next year."

Rob Peck, Managing Director of Gemini Sound Products Ltd, said: "We have had extremely positive feedback from the market here at PLASA, and on 'DJ Sunday' - the show's dedicated DJ day - we felt there was more interest than ever from visitors. We come to PLASA to meet existing and potential dealers, and this year the quality of visitors has been extremely high."

Mark Walker of Laser Light International added: "We come to PLASA to secure distributors. This is our second year at the show which attracts just the right people. We have been overwhelmed by the number of visitors and particularly the quality of overseas visitors. On DJ Sunday, we even had to call in extra staff to cope with enquiries."

Karen Cronin, Director of Total Fabrications, said: "Visitor quality at the Show gets better and better each year, and the fact that the show has the weight of PLASA and Lighting & Sound International behind it makes it an even stronger proposition. We come to PLASA for many reasons - to see existing clients in person, to meet current and potential international clients and to launch new products. PLASA is without doubt the premier international show in this industry which is why we chose to launch our T2 products here. We have had brilliant feedback and the response to safety-conscious products is extremely encouraging."

Phil Price, Managing Director of RCF Mackie said: "PLASA 2000 has been a great show for us. We have not only seen many of our regular customers, but have also met many new potential customers and specifiers. At the Mackie Digital Systems stand, we have seen many more MI dealers and an increased number of representatives from recording studios, and the radio and broadcast industry. Some very good deals have been done - we have already re-booked our stands for next year."

Peter Ed, Marketing Director at ETC Europe commented: "PLASA provided ETC with the opportunity to welcome leading lighting designers and consultants from all over the world, introducing new concepts and products. ETC's European dealers also found in the ETC stand an ideal home to meet their customers in the exciting and professional atmosphere that the PLASA Show provides."

Diane Grant, Managing Director at DHA Lighting felt that good pre-Show marketing ensured a very productive PLASA, and explained: "Our objective was to meet and sign up new overseas stockists, particularly in Europe. Good research, focused pre-Show marketing and the fact that the right people attended PLASA combined to ensure very positive results."

PLASA 2001 will take place from 9-12 September 2001 at Earls Court.

For more information about PLASA call Carol Talbot at the PLASA Show Office, tel: 020 7370 8215

What do you think? Post your comments on our Forums.


powered by



web hosting | how to advertise | submit an article  

  about DJzone

DJzone network: | | | | | | | |

   DJzone | letters to the editor | features | reviews | daily music news | classifieds | resources

Copyright © 2001 DJzone, Inc. All rights reserved.