When It Comes to
Hip-Hop, Techno, Rave, Trance and More,Yamaha Has "The Keys"
and "The Box"
July 21, 2000
of America will showcase two of its hippest products at Summer NAMM
2000, the DJXII Portable Keyboard and DJXIIB DJ Box. Sharply focused
on the musical styles of today-Dance, Techno, Trance, Rap, Hip-Hop
and Rave, these products break new ground with technological
innovations, fresh, hot musical content and an interface that will
have even non-musicians playing instantly. Known as "The
Keys" and "The Box," the DJXII and DJXIIB carry
respective MSRPs of $459.95 and $299.95, putting them within reach of
the customers that love the music they make, as well as those who
make the music they love. Both models will be available in August.
looking for new, non-traditional business when we introduced the
remarkable DJX keyboard last year, and it attracted customers who
would have not bought one of our more traditional keyboards,"
states Jim Presley, marketing manager, Portable Keyboards. "Now
the DJXII series, with more authentic sounds and grooves, will find
even more new users. But the interface, and the way it allows these
instruments to function with or without a keyboard, is the big news."
Box," the DJXIIB, is a totally new kind of musical instrument,
which allows anyone to play in minutes without training or practice.
Lighted buttons start the music and change from one groove to the
next. Effects may be added, including scratches, human voices and
more by spinning a CD-sized platter. The DJXIIB contains plenty of
analog knobs that create new sounds, adjust EQ and even remix.
Special inputs allow the connection of a CD player to The Box, where
it measures the tempo of the tune being played and then matches the
tempo of the internal grooves-now you're playing with your favorite
band! The DJXIIB is about the size of a record turntable or small DJ
mixer and contains a headphone jack, two built-in speakers with bass
ports for deep lows and a handy carrying strap. It is
battery-powered, and at 15" (W) x 15" (L) x 6" (D) and
a mere 5 lbs., extremely portable.
The 61-key DJXII
keyboard, "The Keys," a combination keyboard and groove
machine in one package, adds innovations like a built-in sampler and
performance recorder. It can sample up to 6 ½ seconds and assign
the samples to six different buttons for instant recall. The user can
even sample his voice through an optional microphone or from an audio
source. In addition, the performance recorder can take any
performance created from the grooves and content of the keyboard and
store it to one of six locations. A built-in speaker system contains
bass ports to reproduce a distinctive, hefty sound. The Keys, like
The Box, is compact, light and battery-powered for portability.
instruments are MIDI-capable, and can be upgraded by accessing new
grooves and content with a multimedia computer and the Internet (www.yamahadjx.com).
performance, an interface that anyone can play and a price point that
even beginners can afford is what the DJXII instruments are all
about," Presley adds. "But even more, they are fun and
musically rewarding, instantly."
information, visit Yamaha's web site at www.yamaha.com.