The new Pro Audio
and Lighting Exhibits are made a statement at this year's Summer Show
in Nashville. The arena floor reverberates with thick sounds blasting
from six-foot high, four-foot wide speakers. The lighting displays
made the home of the Nashville Predators look like a KISS concert
during the band's hey-day.
"NAMM's done a
lot to drive customers through here," says Robin Slator,
Director of Marketing/Product Manager and eCommerce Manager for
Ultimate Support Systems. His high-end company has been a NAMM
regular for over 20 years, manufacturing high quality support
equipment for keyboards and speakers.
This is the first
time the Pro Audio and Lighting Exhibits have been at NAMM, proving
that brighter and louder is better.
very refined," says Slaton. "I go to a lot of trade shows
and I think music trade shows are really getting up there with some
of the really high-end trade shows that I go to. The booths look
great. It's just great presentation over all."
Even though the
foot traffic might have been a bit lighter, business is still
booming. "Up there you get a lot more, what I call,
tire-kickers," says Slaton. "People that are just lookin'
and walkin' through. And people that come in here, come specifically
to look at the product. We've had less traffic. As far as business,
everybody that's come here has been a very meaningful visit,"
says Frank Murray, Product Manager for Carver Professional.
From the young to
the young at heart, the new exhibit was proving to be not only a
success, but a popular attraction. "We've had more business in
one day than in entire shows in the past," says Slaton.
So from the new
exhibits to the Peavey Stage and "The Backstage Experience",
the Pro Audio and Lighting Arena isn't just a gateway to what's new
at NAMM, but a sign of things to come.
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