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 How to Write and Execute a Press Release

 Edward Lowe


What to Expect
When written and designed effectively, a press release can help you increase your sales, give your business greater public exposure, and enhance your company or product image. This module will take you step-by-step through the creation of a press release — from how to make your message newsworthy and writing a headline to how your press release should look when it's finished and who it should be mailed to.

Table of Contents

What You Should Know Before Getting Started

  • What's the Purpose of a Press Release?

  • What Kind of Media Coverage Is Generated by Using a Press Release?
  • How Is a Press Release Different from a Paid Advertisement?
  • Three Popular Myths Concerning Press Releases

The Process of Creating and Executing Your Press Release

Beyond Your Mailing

Training Module Checklist


What You Should Know Before Getting Started

What's the Purpose of a Press Release?

  1. It describes what's new, different, and exciting about your business or product. Think of a press release as a story, one that is dedicated to highlighting all the unique features and benefits of your business or product.

  2. It gets media people interested in writing about your product or business. A press release is the accepted and standard form of communicating information to the media. The media has to know about you before they can write about you.

  3. It builds awareness for your company and product. Media coverage can expose your product and/or business name to hundreds, thousands, even millions of potential customers.

What Kind of Media Coverage is Generated By Using a Press Release?

The answer is publicity and it can take various forms:

  • Feature news articles. A feature article can be an in-depth article in a newspaper or magazine devoted solely to the subject of your product or business. Or, you might be mentioned in an article on a specific topic that your business or product is related to.

  • Radio or television interviews. Your product or service can be talked about on a broadcast program or you or someone representing your organization might be interviewed.

  • Product reviews. Newspapers and magazines frequently print columns spotlighting new products that might interest or benefit their readers.

How is a Press Release Different From a Paid Advertisement?

Advertising is a tightly controlled message and a press release is not. The greatest distinction between the two is that the publicity generated by the media from a press release is not paid, therefore it is more credible and often impacts on the reader or viewer more significantly than an advertisement.

One of the greatest benefits of a press release is that it can generate sales and interest and it's much lower in cost to produce than other sales materials or an advertisement.

Three Popular Myths Concerning Press Releases

  1. The purpose of a press release is to give the media information they can reprint word-for-word in their publication.

    Wrong. Major newspapers and magazines will never take the information on your press release and simply reprint it. The purpose of a press release is to entice them into reporting, in their own words, about your company or product.

  2. A press release can never be longer than one page.

    Not true. A press release can be as long as three pages or even longer if that's what it takes to tell your story in a compelling fashion. You can't always flesh out a story and make it interesting in one page. One page press releases are fine to announce new employees and straightforward business news, but a press release will usually be two to three pages depending on the subject.

  3. A press release should only be distributed to the media.

    No. The basic function of a press release is to disseminate information. Press releases can be effective marketing tools when distributed at trade shows, mailed to associations, or released at speaking engagements. Anyone who is a potential customer is a candidate to receive your press release.

Press Release Contents

The Process Of Creating And Executing Your Press Release

Creating and executing your press release will follow these three stages:

  1. Plan

  2. Write

  3. Mail


Before you begin writing your press release take a few minutes and answer the following questions:

  • What am I trying to accomplish with my press release?

  • Are my expectations realistic?

  • What is my marketing message and is it newsworthy?

  • Who should receive my press release?

1. Determine Your Goals: Before you begin writing your press release, you need to know what you hope to accomplish with it. Do you have a new product to introduce or have you improved upon an existing one? Do you want to increase your visibility in a new market? Having a clear understanding of your goals will help you focus the text of your press release to meet those expectations.

2. Make Sure Your Goals Are Realistic. Many people have unrealistic expectations in terms of what they think a press release will accomplish. Chances are your sales aren't going to triple overnight just because you wrote and mailed a press release. A press release is one part of an overall public relations campaign and it can be highly effective sales tool but often, you won't see immediate results. Yes, there are amazing media success stories, but most businesses never fall into this category. Depending on the story your press release will tell, ten phone calls from journalists will be terrific, other times two will mean success.

3. Determine Your Marketing Message: Often referred to by journalists and PR professionals as a "hook" or "angle, " your marketing message should make your press release newsworthy. It should be describing what's special about your company's product or service and focusing a great deal of attention on it.

Answering These Three Questions Will Help You Establish Your Hook:

  • How is my product or service really different, special, unusual from my competitors'?

  • What innovations has my company pioneered in our field?

  • What would make people want to read or hear about us?

Write down what is most unique about your product or service, what it does that none of your competitors can do:




Watch Out For ... Remember reporters, editors, columnists, producers, and reviewers receive hundreds of press releases a week. You should write and execute a press release campaign only if you can answer the above questions in a compelling, meaningful fashion. Don't waste the media's valuable time or your own.

Some examples of how to approach your "hook" to make it newsworthy:

Specific Product or Service Attribute Angle:

A press release detailing a new delicious low-fat yogurt called "Yogurt Dream" is not news. Even if it really is delicious, the market is saturated with delicious yogurt products. However, a press release describing a delicious low-fat yogurt that helps you burn calories and lose weight while you eat is news. It's your hook because it's different. It's news because it's unusual. It's news because consumers will really want to learn about this product.

A press release detailing a new discount travel service, Campus Travelers, is not news because discount travel companies are nothing new. However, a press release describing a unique travel service that specializes in helping students enrolled in prep schools, colleges, or universities find exclusive student discount fares is news. Again, it's news if no one else is doing it or if it's the sign of a new, emerging trend.

General Interest Angle:

Suppose our yogurt product doesn't have the significant attribute of burning fat. That doesn't mean you can't pioneer a public relations campaign and write an effective press release that will generate media interest. It just means you have to work harder to create your hook. If there's no specific attribute that's unique to discuss about your product or service, consider a human interest angle.

Suppose "Yogurt Dream" is so delicious that people will go to great lengths to acquire it — like driving 30 miles out of their way to stop at the only yogurt stand or store in the area to sell it. If you know of at least three or four people who are willing to be interviewed and described in a press release, this is a workable angle. Or, if you discovered the mayor of your city or someone else with celebrity/name recognition insisted upon eating Yogurt Dream every day. That's another angle.

Success Story Angle:

Success stories are nice. However, failure stories are much better because they are newsworthy and interesting to the media. The media appreciates when a company is willing to admit the mistakes they made and share the story of how they corrected those mistakes.

Watch Out For ... When formulating your "hook," don't ever exaggerate to the point of making false claims or creating expectations that can't be met. The media will discover the truth (it's their job!), you won't generate any media coverage, and worse, you run the risk of exposing yourself to unfavorable coverage.

Tying Into a Topic Currently In the News or Trend:

A major, national newspaper features a story about the rising cost of college tuition. Other newspapers follow with other angles (the media follows one another) around the same subject. You mail a press release announcing that your company, Campus Travelers, can reduce the cost of air travel for students by 50%, thereby significantly reducing the total cost of a college education for many students.

4. Determine Who Should Receive Your Press Release: Whoever would realistically be most interested in the information outlined in your press release should receive a copy. For example, the fat-burning yogurt with a new breakthrough ingredient is likely to pique the interest of many different kinds of media people at newspapers, magazines, television, and radio. Food editors, health and fitness writers, lifestyle editors, and science editors (they'll want to know about the secret ingredient) are all good candidates to be on your mailing list.

You should tailor your press release to interest your main target group. If, you mail a press release about Yogurt Dream to food editors you want to highlight taste and nutrition. Lifestyle editors will seize on the trendy aspect of wanting to lose weight. Science editors will be more interested in learning about the special chemical compounds your product contains.

Watch Out For ... Even if you were going to mail your press release to a technically oriented publication or editor, you cannot be guaranteed that the person who initially reads it has the same technical expertise as you. Also, editors and reporters tend to share information with their colleagues so a science editor may pass your press release along to a business editor. Therefore, avoid highly technical language and detail except when absolutely necessary.

5. Before You Write, Research. One of the best ways to determine if it's possible and likely to generate coverage for yourself in the pages of The New York Times, Good Housekeeping Magazine, or Popular Mechanics is to read these publications. You can visit your local library and get several back issues of newspapers and magazines. Doing this will increase your understanding of the media and save you from mailing press releases unnecessarily. It will also give you a better sense of the journalistic style you should write to the media.

As you read various publications, pay careful attention to the following:

  • The other types of similar products or services that have been reported on.

  • Reporters who seem to regularly cover your business or product area and the style they report in — are they strictly hard news or is their writing humorous?

  • Notice headlines that attract your attention and write them down. Copy or clip articles in a similar subject area that you find interesting and well written.

Press Release Contents

Write Your Press Release

There are seven basic elements that every press release should have in terms of content and how it appears:

FOR IMMEDIATE RELEASE: These words appear in the upper left hand margin, just under your letter head. You can place them on the right if that fits in more easily with the positioning of your letterhead, but placement on the left side is more traditional. To make the statement stand out, always boldface and capitalize every letter and make it a slightly larger font size.

Contact Information: Skip a line or two after release statement and list the name, title, telephone, and fax numbers of your company spokesperson (the person with the most information). It is important to give your home number since reporters often work on deadlines and may not be available until after hours.

Headline: Skip two lines after contact information and list in boldface type your main headline.

Dateline: The city your press release is issued from and the date you are mailing your release will begin your first sentence.

Lead Paragraph: The first paragraph needs to grab the readers attention but also quickly impart the relevant information key to your message such as the five Ws ... who, what, when, where, why.

Text: The main body of your press release should thoroughly develop your angle.

Concluding Recap: At the bottom left hand corner of your last page restate your products specifications, highlight a product release date, and indicate if a free sample or review copy is available to the media. Don't forget to list your booth number if you'll be attending a trade show.

Let's explore further the more complex elements of how to write a headline, the lead paragraph, and the text.

    Headlines: If you have a strong headline, chances are the media will read your press release, at least through the first paragraph. That's why a headline is such a critical element to the overall success of your press release. Remember these points when creating your headline:

    • Headlines should never be longer than a sentence. Reading headlines in newspapers and magazines will help you determine length.

    • Clever doesn't work for press release headlines. "Yummy Yogurt Will Make Your Waistline Yippee," is not an effective headline because it isn't telling the reader what is really unique about this product. While humor and a light tone may prove effective for the text of some press releases, it isn't right for the headline and should be avoided. Remember to focus on your marketing hook, your product or service's greatest strength.

A better headline:

"Breakthrough Yogurt Product
Burns Fat While You Eat."

  • If you have documented research and solid statistics, always indicate that in your headline (it will give you instant credibility).

An even better headline:

"Government Researchers Confirm: New
Yogurt Burns Calories While You Eat."


"Statistics Show Yogurt Product Actually
Helps People Burn Calories."

Take a moment right now to write your headline:



Now compare your headlines to the ones you noted during your earlier research. Will it grab the reader's attention and make them want to read the text? Is it stating the most noteworthy benefit immediately?

Writing the Text

The lead paragraph is the most important paragraph. It must quickly convey in two or three sentences, the purpose of the entire release: who, what, when, where, why (known to journalists as the 5 Ws).

Example: Officials at the FDA confirmed that Yogurt Dream, a dairy product with a new chemical compound, actually burns fat tissue while it's being eaten. The startling news was announced yesterday by Mary Dream, founder and president of Yogurt Dream, at the company's headquarters in Radnor, Pennsylvania.

If your angle is more human interest, your lead should still grab the reader's attention and encompass as many of your 5 Ws as possible.

Example: The rising cost of a college education means many families won't get to spend Christmas with their children. But thanks to Campus Travelers, a discount travel service aimed at students, many college students can cut the cost of air travel in half.

Write down the five Ws of your story:

1. Who: ___________________________________________________

2. What: __________________________________________________

3. When: __________________________________________________

4. Where: _________________________________________________

5. Why: ___________________________________________________

Now write your lead paragraph: ________________________________________________________________________________________



The main body of your text. If the text of your press release is providing all of the necessary, relevant information, it will clearly explain:

    — Your product name, including type.

    — How your product or company is different from the competition's.

    — How the reporter's readers will benefit by reading or hearing about your product.

    — Where and how your product is available.

    — A short version of your company's positioning statement should be woven into the text, preferably into the lead. For example: Yogurt Dream, a family owned company that specializes in making delicious yogurt products that incorporate new weight loss chemicals, announced today

Use compelling quotes whenever possible to provide relevant details. Quotes are effective in press releases because they offer credibility, especially if the person quoted is considered an expert or a direct user of the product or service.

Example: "If it wasn't for Campus Travelers, I would have missed Christmas with my family," said Brenda Smith, a sophomore at the University of Texas. "I wouldn't have been able to afford to fly home."

Use bullets to highlight relevant information when you can. This is useful when you're listing specific product attributes or explaining how something works. It will quicken the pace of your press release plus spotlight important information.

On the last page of your press release you can have a separate heading called company background and write a short paragraph that gives a more detailed history of the product or business.

Take a few minutes to compare your press release to the articles you clipped or saved during your research. Now answer the following questions:

1. Is my press release written in a similar journalistic style?


2. Does my press release convey the same kind of information?


3. Would I read this if it appeared on my desk?


If you're having trouble answering any of the above questions review the following:

Important Things to Remember When Writing Your Press Release:

    Read the text of your press release a loud. Is the pace fast? It should be. Avoid highly technical language and quotes longer than two sentence at a time. They slow reading.

    Use the present tense whenever possible, especially when you're describing specific product attributes: Campus Travelers saves students money rather than Campus Travelers saved students money.

    Keep your paragraphs short, no more than three or four sentences to each.

Watch Out For ... Have a co-worker or friend carefully proofread the text of your press release for spelling errors, grammar mistakes, or typos. Remember editors are trained to spot them!

How to Format Your Press Release:

    Use 8½ x 11 inch company letterhead.

    Use 20-pound bond white or off-white paper.

    Use 1½ or double spacing.

    Indent five spaces for new paragraphs or skip two lines between each paragraph and flush left.

    Use italics or bold to make key words stand out (but be careful not to over use).

    Text should be on one side of the paper only.

    Do not number the first page, but number subsequent pages. Shorten your headline and use that in the upper left hand corner before the page number. Example: Fat Burning Yogurt/2.

    Print more centered on the bottom of the page to alert reader there's another page to follow.

    Print three number symbols ### or 30 to indicate the end of the press release.

    Staple, don't paper clip the pages of your press release together.

The following is a template for a Press Release:

Your Company Letterhead and Address


CONTACT: Spokesperson

Day telephone

Evening telephone

Fax number


City, State, Date — Begin your lead paragraph here.

1. Who _______________________________________________________________

2. What ______________________________________________________________

3. When ______________________________________________________________

4. Where______________________________________________________________

5. Why  _______________________________________________________________

The main body of your text continues:

1. Relevant product information — Benefits ____________________________________

2. Quotes______________________________________________________________

3. Bullets______________________________________________________________

At the bottom of the page:


(The top of the next page):

Your abbreviated headline/2

Continue with your text until you've told your story.
(Restate contact information after your last paragraph):

For additional information or a sample copy, contact: Your name, address, phone numbers.

Summarize product specifications again.

(Insert another paragraph if you feel that more background information is necessary)

Company History: Summarize pertinent information in a short paragraph.

### (indicates PR is finished)

Following is a sample Press Release:

555 Dairy Road East
Radnor, PA 19084


CONTACT: Mary Dream
Days: 215-555-8600
Evening: 215-555-4225
Fax: 215-555-8610


Radnor, PA, September 15, 1994 — Officials at the FDA confirmed today that Yogurt Dream, a dairy product containing a man-made enzyme called Hypermet, burns fat in human tissue during consumption. The startling news was announced by the FDA and Mary Dream, founder and president of Yogurt Dream, at the company's headquarters in Radnor, Pennsylvania.

"We're very excited here. We knew our yogurt burned calories," says Dream, "but we had to wait for the FDA's approval before we could tell the press and our customers." Dream explains that her company's yogurt product, available in 10 varieties for $.99 per 10 ounce container, has already been on the market for four years. "Of course, it was difficult being quiet about it. I mean we have a product here that not only tastes great, it actually burns fat!"

According to Yogurt Dream's principal food scientist, Kevin Hricko, the company didn't set out to create a dairy product that would revolutionize the food industry. "We were looking to create a really great tasting, low-fat yogurt product," says Hricko. "We discovered that in order to satisfy consumer demand for healthier, low-fat foods, we would have to sacrifice taste."

The idea to experiment with a synthetic, fat-degrading enzyme began early in 1989. "Our premise was to work with the body's own natural chemistry to burn fat," Hricko explains. "Then we could market a food product that could contain fat to make it richer tasting, but one that eliminated the negative effects of eating such a food product."

The result was Hypermet — a man-made enzyme that stimulates the body's own natural fat-burning mechanisms. "We ran our initial tests and discovered that not only did it work, but there was enough fat-burning action left after the metabolizing the yogurt's fat to burn an additional amount of residual body fat." Hricko indicates that about 0.9 grams of fat in an average human being is burned during consumption.


"Yogurt Dream does offer a fat-burning benefit to human beings," says John Maltz, senior FDA spokesperson, "and it's perfectly safe." Both he and Mary Dream caution that consuming large amounts of Yogurt Dream won't make anybody thin. "It appears that no matter how much Yogurt Dream a person eats, one will only burn a maximum of 1.80 grams of fat per day," says Maltz.

Why Yogurt Dream has a limited fat benefit is one of the questions the FDA is now, with the cooperation of the Yogurt Dream science staff, looking into it. "Whether it's .90 grams of fat or 9, the implications to the food industry are huge," says Hricko. "Within the next ten years, Americans could be eating an entirely different diet thanks to Hypermet."

"Retail and consumer demand has already tripled since just this morning," Dream says. "We've added another production shift, but I'm not going to rush it. I've worked too long and hard creating a quality dairy product. I'm not going to ruin my reputation now. My long-time, local retailers will get their orders filled first."

Dream reinforces her commitment to cooperating fully with the FDA. "Our patent on Hypermet is pending, but I realize that the benefit of what we have here is important for all Americans to share in. We owe it to the public to find out as much as we can about this terrific compound now and how we can use it to it's fullest potential."

Mary Dream founded Yogurt Dream in 1992. "My father was a chemist and my mother grew-up on a Dairy farm in Wisconsin," she says. "I guess I owe my success to both of them."

Dream indicates that the company is now developing a soft ice-cream product using Hypermet. "It should be ready to launch this spring," she says, "and the taste will knock your socks off!"

Meanwhile, Dream and her staff are back to eating about five containers of Yogurt Dream a day, mostly for quality control purposes. "Believe me," says Dream, "For awhile there I was eating 20 containers myself trying to lose weight." As for expanding the fat burning benefit Dream says, "Don't worry, we're working on it! But for now, Dream is clearly satisfied. "Let's face it, 1.80 grams of fat is 1.80 less grams of fat on all of us."


YOGURT DREAM is available directly from Yogurt Dream Inc., by the case (30 containers) for $75.00. Call 800-555-4200 to place your order.

Keep it simple and stick to the format. A sales brochure and other promotional materials are designed to be visually appealing. A press release does not have the same purpose as a sales brochure and should not look like one. Press releases should be neat and formatted correctly. Using graphics and slicks or colored paper will not attract reporters looking for serious, newsworthy information.

Watch Out For ... Don't try to save money copying your press release on your office machine unless the copy quality is very good. You never want your press release to look like a copy.

Press Release Contents

Mail Your Press Release

Now your press release is written, but before you send your press release to your local printer for copying you need to decide how many media people you will mail it to.

  1. How Large Should Your Mailing List Be? It depends. There are some PR professionals who will tell you to get your message out to as many media people as possible. However, a mass mailing of 2,000 press releases may not be a realistic option for you at this time. Your media list simply may not be that large and complex. Plus, the time and expense of executing a mailing of that size may overburden you.

    Even more PR professionals will recommend a smaller, more focused mailing. In fact, you can often garner the same sales effect from a carefully planned, targeted, and highly focused mailing of 200 press releases than with a mass approach.

  2. Sources For Creating Your Mailing List: There are many media directories on the market and now there are many companies selling media lists already on disk. The directories are less expensive ($100-$200) compared with computer software ($500-$1,000) and sometimes are even available in libraries. The advantage of software is that the contact names and addresses are more up-to-date than directories.

    You can contact your local chapter of the Public Relations Society of America for names of companies selling directories and software or consult with the source list at the end of this module.

    Set parameters and adjust as you go. You can for instance, create your mailing list by identifying 100 lifestyle editors at newspapers and magazines with a circulation of 100,000 or more and local and national television and radio programs. Don't forget about your local newspapers and other community publications. They will often report on you or your product just for the local angle.

    Once you have your list on your computer, work on keeping it current and build on it so it will be ready to use for your next mailing.

    If it's at all possible, try to print media names directly on the envelope rather than on a mailing label. It has a more personal appearance and may get opened before other mail.

  3. Mail or Fax? Again, PR professionals are divided into two camps. Some believe you should only mail, some believe your should only fax your press release. First, faxing may not even be a practical option. Faxing 300-500 press releases could take days, not to mention the expense. Second, many editors and producers hate to see their fax machines tied up with anything other than late breaking, really important news.

    Unless your news can't possibly wait, you should mail your press release. You may want to pick a limited number of major media like The Wall Street Journal, USA Today, The New York Times and send those press releases via a private mail carrier. Yes it is more expensive, but it increases your chances that the journalist will actually receive your press release and open it. If you do decide to fax, follow it with a copy in the mail.

  4. Response. What's a good response from a press release mailing? Since press releases are not a science, there's no set answer. It would be nice if you received 50 calls from the media, but for most press releases that's not going to happen.

    A rule of thumb for responses to use is that for every fifty press release you mail, at least two media persons should contact you for additional information. But remember, just because you were contacted doesn't give you a guarantee that a journalist will actually do a story on you or your business.

    If you feel your response is low from your initial mailing, try increasing it to include another 100 newspapers and magazines with a circulation of 50,000. Add another group of subject editors. If they don't respond, try another group of editors.

    If you still don't get an adequate response, you may need to rethink your angle and try another approach. You must be willing to test the waters and adjust as you go.

Press Release Contents

Beyond Your Mailing

You may want to follow-up via telephone to your press release. Often this is what separates those who get publicity from those who don't. In many cases, your press release may be sitting in a pile of 200 and you have to telephone to get it noticed. A phone call may at least prompt the media person to read and remember your press release.

You can't personally telephone every person on your mailing list. Pick the top ten or twenty major journalists from your list and try contacting them via telephone. Remember that the media works on tight deadlines and may not have time to speak with you.

Watch Out For ... Annoying a reporter or editor on the telephone can be all it takes to assure you'll never get any coverage from that publication ever.

If you get an editor or reporter on the phone, use these guidelines:

  • Ask immediately if it's a good time for a quick conversation. If not, find out what a better time would be. If they will talk, promise to be brief.

  • Don't leave too many messages. Voice mail is a good opportunity to leave a detailed message but don't leave ten. It would be annoying to the journalist.

  • Never start the conversation by asking: "Did you read my press release. I sent it to you last week."

  • Show you're familiar with the journalist's work or that producer's particular radio or television show. A good way to start a conversation would be: "I noticed the article you did last month on the rising cost of a college education. I thought your readers might be interested to learn there's a way they can cut down on part of the overall expense ... Did you know traveling back and forth from home to college can add over $5,000 to the average cost of a college education ... "

  • Even if you get turned down by the media once, don't be afraid to try again with a fresh angle.

Press Release Contents
Training Module Checklist


___ Have you established your goals?

___ Are they realistic?

___ What is your hook? Is it newsworthy?

___ Have you researched the media?


___ Do you have the seven basic elements?

___ Do you have a headline that will get attention?

___ Does your lead paragraph encompass the 5 Ws?

___ Is the main body of your text conveying the relevant product benefits or most interesting story details?

___ Are you using the proper format?


___ Is your mailing list the right size?

___ Have you used all the best possible sources to create your mailing list?

___ Are you keeping your mailing list up-to-date?

___ Have you determined if you will mail or fax?

___ Have you evaluated your response? Do you need to increase your mailing? Change your hook?

Press Release Contents



  1. Yale, David, The Publicity Handbook, NTC Business Books, 1991

  2. Bly, Robert, The Copywriter's Handbook, Holt, 1985.

  3. Bivins, Tom, Handbook for Public Relations Writing, NTC Business Books, 1991.

  4. Borden, Kay, Bulletproof News Releases, Available through Ad-Lib Publications, Fairfield, IA, 800-669-0773


  1. Publicity Builder by JIAN Tools For Sales, Los Altos, CA 415-941-9191

  2. PR Works by Desktop Innovations, Berkley, CA 800-669-6757

  3. Publicity Blitz by Bradley Communications, 800-989-1400

Media Lists/Directories

  1. Bacon's Publicity Checker for Newspapers, Magazines, Radio/TV, 332 S. Michigan Avenue, Chicago, IL 60604, 800-621-0561

  2. Editor and Publisher Yearbook, 11 W. 19th Street, New York, NY 10011, 212-675-4380

  3. Oxbridge Directory of Magazines and Newsletters, 150 5th Avenue, Suite 636, New York, NY 10011, 212-741-0231

Media Lists/Software and Labels

  1. Bradley Communications, Lansdowne, PA, 1-800-989-1400

  2. Ad-Lib Publications, Fairfield, IA, 800-669-0773

  3. Bacon's Information Services, 800-621-0561

Professional Associations

  1. International Association of Business Communicators, 1 Hallidie Plaza, Suite 600, San Francisco, CA 94102

  2. Public Relations Society of America, 33 Irving Place, New York, NY 10003


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