all this talk of Mark Ferell and everything... How many actually
raised their prices, and what to? And the results?, Glenn Miller of DJchat.com
asked his visitors and here is what they said:
price by $50 or $100 doesn't count. Ferrell's message was that *HE*
gets $2500.00 a gig -- *HE* averages $1900.00 a gig -- and *HE* is
"worth more than a veggie platter. The implication, of course,
is that everybody else is too. He SUGGESTED that, as a first step,
everybody should IMMEDIATELY raise their price to $1200.00 a gig.
question, "Did you raise your price?" is not appropriate.
The question should be, "Did you raise your price to $1200.00 a gig?"
Yes, we raised
our prices $200 more per package we offer. Now for 2000 weddings at
$799, $999 & $1199 respectively. No, we're not to the $1200 for
the "base package" yet, but we are working steadily towards
that goal. Helping to re-mold & re-educate our market to support
those rates - across the board. Mark's advice was excellent -
learning how to apply more, recognize more, educate more & as a
result, get more! We've been doing that - now we're nearing the time
to take it to the next level. It takes leaders to instigate change in
this industry - Mark F. is one, I hope to be another - leading by example!
my prices steadily since 1995 from $495.00/4 hours. I am now asking
$1,200.00 and averaging $1,000.00/4 hours with $150.00 overtime. My
"full-time" contractors are $950.00/4 hours and our
"part-time" contractors (they work other jobs and
definately do not give the same service as our full-time guys) are
$750.00/4 hours. I adhere to strict quality standards and "one
on one" service which makes a huge difference. I thank my
"competition" for educating me through our local DJ
association. People like John Stephenson of Music Masters ($1,200/4
hours) -- Mark Ferrell ($2,000/4 hours +) -- You Should Be Dancing
($750.00 back in 1989!!) have all had an influence on me. It is
amazing to see colleagues now commanding $1,500.00 to $2,000.00 on
the average. The main reason: communication with DJ's --- Education
for the client (and DJ's) --- Higher Standards and better customer
service. If there is someone in your area that is commanding twice
your price...you MUST question your customer service, professionalism
I think if I
raised my prices in my area to $1200.00 per gig I'd be doing more
wakes than I would wedding receptions. And it would be the bride and
Most of the
people charging the average $1200 per gig are living in LARGE
areas...Big Metropolitan areas where the standard of living is quite
different than around here. But should that make a difference on what
we are worth?
set an example) WHAT IS THE AVERAGE PRICE OF A 3 BEDROOM HOME IN YOUR
AREA? $100,000? $200,000?
The average here
is $40,000. Actually our area is considered one of the poorest in the
Now do you think
I should only get $300 or $400 a gig here because of this?
NOPE! A 3-4 hour
wedding reception is $550. $650 with Karaoke. My School rates- $500
for up to 4 hours in a big school (3A, 4A, & 5A) to $350 for up
to 4 hours in a small school (B, 1A & 2A). But for my average
Corporate Event it's $850 for up to 4 hours.
These prices are
definitely on the high end for this area...but I've worked hard to
get myself to this position! Do I think I should raise my price to
$1200 per gig? To be honest- I don't know...I don't know if people
would pay that much here. Maybe in Dallas...but maybe not here- I
WON'T KNOW UNLESS I TRY THOUGH!
But even if we
were to take the advice of $1200 average I would need to charge $1850
per gig to offset the local bottom feeders getting this outrageous
price for their average performances.
have to convince potential clients that you are worth your asking
price. That is the biggest step! It's basically getting all you can
from what you already have. A strategy is always needed in
business...what is yours?
I always stress-
NEVER UNDERSELL YOURSELF! If a client beleives/knows you're good- you
will get your asking price.
Yes, my prices
went up immediately when I returned home and picked up the phone. I
always thought I could charge more, but did not. Mark allowed me to
raise my rates and educated me on how to educate my customers..thats
Big to me! I went from $650.00/5 hours to $850.00/5. The next call
that comes in will be $950.00/5 hours. I have chosen to slowly raise
my rates at a pace that I can sell my service. I have delivered a
better product also to my clients.
I have contacted
several other DJ's in the area and want to get together with them and
start my own wedding exchange networking group so to speak.
Say......We would meet once a month and exchange ideas and what is in
your wedding questionaire that can help you make thier reception the
best it can be etc..